2003 Parker okays work on Nike Free, which simulates barefoot running.LeBron James, Kobe Bryant, and Serena Williams. … [Read more...] about A 31-Year Look at Mark Parker’s Nike Career
The keystone of the brand identity is its logo, a black circle with a yellow square at its center, or as Scher describes it, a “square peg in a round hole.” It’s meant to visualize the way people feel when they’re in the throes a mental health crisis. “Kenneth Cole originally requested a logo that would represent a movement that takes away the stigma of mental health issues,” Scher says. She was inspired by the ’80s anti-AIDS campaign “Silence=Death,” which used a simple triangle as a symbol. “I wanted to create something that would have equal power and recognizability,” she says. … [Read more...] about COVID-19 has spawned a mental health crisis. Can branding help break the taboo?
Americans who do choose to stretch their sheltering-in-place legs have a bit of good news. The Memorial Day weekend national gas price average will be lower than $2 a gallon this year for the first time since 2003, according to GasBuddy.com, which pointed to decreased demand during the COVID-19 shutdown as the reason for the drop. … [Read more...] about Memorial Day weekend travel plans . . . who are we kidding?