The bosses of Coca-Cola and Pepsi promised on Thursday (Jan 24) that "huge progress" would be made by 2030 to reduce plastic waste, which contaminates humans, wildlife, and oceans. Coca-Cola CEO James Quincey (2nd left) and PepsiCO CEO Ramon Laguarta (right) participate in a panel discussion on reducing plastic waste during a session of the World Economic Forum in Davos. (AFP/Fabrice COFFRINI) Soft drink archrivals James Quincey and Ramon Laguarta participated in a panel on the plastic economy, a recurring theme at the World Economic Forum in Davos, alongside Dow Chemical boss Jim Fitterling and others. These three companies are part of the new Alliance to End Plastic Waste announced with great pomp in mid-January by about 30 multinationals. "We can reduce the amount of plastics in the system, both in our beverages and in our snack businesses," said Pepsico's Laguarta. "I am quite optimistic by 2030 that we will ... be solving the problem," he added. The new Alliance to End … [Read more...] about Coca Cola, Pepsi tout plastic recycling in rare joint appearance
By Brian Steinberg | PUBLISHED: January 24, 2019 at 4:07 pm | UPDATED: January 24, 2019 at 4:23 pm Coca-Cola is pulling back from the Super Bowl after an 11-year run, opting to run a commercial just before kickoff of the CBS broadcast of the game on February 3, but not in the event itself. CBS is seeking between $5.1 million and $5.3 million for commercial packages that air in the game itself. Ads that run pre-game can cost anywhere from hundreds of thousands of dollars to a few million, depending on their proximity to the start of the annual pigskin contest. Coca-Cola intends to run a 60-second commercial just before kickoff that burnishes themes of diversity and inclusion, says Stuart Kronauge, senior vice president of marketing for Coca-Cola North America and president of its sparking beverages business unit. “We have a long history of using the country’s biggest advertising stage to share a message of unity and positivity, especially at times when our nation feels … [Read more...] about Coca-Cola pulls out of Super Bowl
By Julia Limitone Published January 23, 2019 Business Leaders FOXBusiness Facebook Twitter Comments Print video Coca-Cola CEO: We expect to increase prices around the world Coca-Cola CEO James Quincey on the economy, expanding the company's line of beverages, the pricing outlook, the Super Bowl, marketing, launching bottles and cans themed to the Korean boy band BTS and the company's 'World Without Waste' initiative. Coca-Cola, the world’s largest beverage company, is dialing back on sugar and ramping up coffee to quench consumers’ thirst for non-alcoholic beverages. Continue Reading Below “There’s a couple of truths about the consumer in the beverage industry,” Coca-Cola CEO James Quincey said to FOX Business’ Maria Bartiromo during the World Economic Forum in Davos, Switzerland, on Wednesday. “One, they are drinking more commercial beverages but two, they want more choice.” MORE FROM WEF … [Read more...] about Coca-Cola: What’s next for world’s largest beverage company?
The company Climeworks specialises in capturing carbon-dioxide emissions from the atmosphere. Climeworks has partnered with the sparkling water brand Valser to sell beverages containing CO2 that’s captured from the air. Louise Charles, the communications manager at Climeworks, said the company also captures carbon dioxide for airborne fertilisers and renewable methane. The company’s goal is to help curb climate change by capturing 1% of global carbon-dioxide emissions. Valser, a Swiss sparkling water brand owned by Coca-Cola, will soon sell beverages containing carbon dioxide that comes directly from the atmosphere. Coca-Cola HBC Switzerland, a vendor that makes Valser water, has partnered with Climeworks, which specialises in removing carbon dioxide from the atmosphere. Louise Charles, the communications manager at Climeworks, told Business Insider that the new drinks will hit stores within the first three months of 2019. Climeworks is building machines with … [Read more...] about A Coca Cola-owned brand will sell sparkling water made with carbon dioxide captured from the atmosphere
Facebook Twitter Flipboard Email Enlarge this image Students exercise at a weight-loss summer camp in China's Shandong Province. The government promotes physical activity as the solution to a growing obesity problem. Wang Zhide/VCG via Getty Images hide caption toggle caption Wang Zhide/VCG via Getty Images Students exercise at a weight-loss summer camp in China's Shandong Province. The government promotes physical activity as the solution to a growing obesity problem. Wang Zhide/VCG via Getty Images The Coca-Cola company exerted strong influence over the way the Chinese government addressed the country's growing obesity problem, according to a study published Wednesday in the Journal of Public Health Policy and the BMJ. Study author Susan Greenhalgh, a social scientist and China scholar, wanted to uncover the opaque process of science-based policymaking in China. She focused on the government's efforts to address a growing obesity crisis: The percentage … [Read more...] about Study: Coca-Cola Shaped China’s Efforts To Fight Obesity