Search engines would be more efficient if they were decentralized, reports MIT’s Technology Review. In other words, they’d be faster if they were run like bot-nets. advertisement Bot-nets are networks of zombie computers whose processing resources have been possessed by viruses, ready to be exploited by whoever spread the virus. Just two years ago, it was thought that the most powerful supercomputer on earth was actually a bot-net created by the Storm worm. (Below, a modern data center.) Search engines like Google and Yahoo, by comparison, usually centralize their processing in enormous data centers. Researchers at Yahoo have begun to re-think the approach, according to MIT, and theorize that it might be better to spread the engine’s index around a smattering of smaller data centers. According to MIT: “With this approach, smaller data centers would contain locally relevant information and a small proportion of globally replicated data. Many search queries … [Read more...] about What Can Yahoo Learn From Malware?
Cloud computing cost model
Established charities, such as the American Red Cross (#1), PETA (#2) and Greenpeace (#4), dominate the top 50 digital influencers in social cause, according to the The Digital Influence in Social Cause Report. The new report was released today by digital agency, Sparxoo, to explore how non-profits are utilizing the web to increase brand visibility, engage new audiences and spark social cause discussions. New entrants, such as Kiva (#3, founded in 2005) and Charity Water (#20, 2006) are gaining momentum by leveraging social technologies to engage and inspire new audiences. The study examines how charities are utilizing innovative business models such as crowdsourcing; how taking a firm stance and being provocative can build a loyal following; why health is taking center stage; and what new entrants are doing to build momentum for their cause. Over 1,000 data points were gathered from over 100 charities across several platforms to build a comprehensive list of the best-in-class … [Read more...] about REPORT: Digital Influence in Social Cause