The lingerie industry is no stranger to mission-driven brands. Over the past few years, at least a dozen U.S.-based intimates brands, including Savage x Fenty and Aerie , have gained popularity thanks to their dedication to body positivity. Now, a different type of mission is taking hold of the industry: breast cancer awareness. Dana Donofree was one of the first to embrace this mission. She was diagnosed with breast cancer a day before her 28th birthday, and not long after, she learned that she needed a bilateral mastectomy and reconstructive surgery. Breast cancer is more than the pink ribbon and smiling women in breast cancer awareness ads, she thought. In addition to intense emotional distress , she also had to cope with painful and permanent changes to her body. Donofree, now 40, eventually learned to love her new body. But after her surgeries, she started searching for new bras, and was consistently disappointed. The only mastectomy bras available were … [Read more...] about These Inclusive Lingerie Brands Are Putting a Spotlight on Breast Cancer
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Build Your Brand Like New Balance And Pebble Beach Pro-Am
Share to Twitter Share to Linkedin Every week, on his The Soul & Science Podcast , Jason Harris talks with great marketing minds. I was struck by this interview on the subject of keeping the brand fresh: “If you’re standing still, you’re moving backward," said Chris Davis, chief marketing officer of New Balance on the podcast. “Would you take kindly to being called complacent? I know I wouldn't. By not thinking ahead, you could be missing out on big opportunities. Seeking out innovation as you look into the future is crucial. Avoid getting too comfortable in your strategy so that you don’t go stagnant.” No matter how well your marketing is doing, it pays to avoid going stagnant. Steve John, CEO of Monterey Peninsula Foundation, host of the AT&T Pebble Beach Pro-Am, is committed to building on the rich tradition established by classic crooner Bing Crosby and his celebrity friends. He and board chairman Clint Eastwood are definitely not … [Read more...] about Build Your Brand Like New Balance And Pebble Beach Pro-Am
Cool Clean Beauty Brands To Know In 2023
Share to Twitter Share to Linkedin The art of beauty branding is exciting, challenging, and limitless. As an industry that continues to grow and evolve, the movements in the beauty space are constantly shifting. Everyday on social media, we are presented with new trends like double cleansing, buccal fat reduction, no-poo shampoo, cloud skin, filters in a bottle, and skin flooding. The list is remarkably endless. And for most beauty and wellness brands, this means finding innovative ways to stand out from all that noise. As a beauty and wellness contributor, my inbox is often flooded by hundreds of pitches. The lobby receptionist in my building has also started to refer to me as the tiny lady who gets dozens of sample packages everyday. My sister, who has begun to regard my bathroom as a mini Sephora, once asked: “How do you decide on which products to feature?” This curated list of beauty brands was a story I’ve had on the pipeline for months now. Cool is … [Read more...] about Cool Clean Beauty Brands To Know In 2023