Cyberattacks are constantly getting more sophisticated. Barely a day goes by without news of an elite hacking team creating a more stealth exploit-- malware , elaborate spear-phishing attacks, trojans, and a killer array of ransomware that can take factories and other organizations offline, or even hobble entire cities . With so many vectors of attack , it's easy to overlook the more basic tricks hackers use. The most common one is called typosquatting. What is typosquatting? First, do not visit the following examples unless you want to get hacked. Typosquatting is when third parties buy variants of domain names based on simple and common spelling errors, e.g. "gooogle.com," or "gooogl.com" instead of Google.com. Most of these typo-domains are either purchased for resale, redirect to a real offer in a shady way, or take you to a minefield of advertising, but there are enough sites with more pernicious goals to merit attention. A recent study … [Read more...] about This Simple Hack Could Tank Your Business
Shares of Chinese electric-vehicle (EV) maker Nio ( NYSE:NIO ) were having a good day on Wednesday. As of 2:30 p.m. ET, Nio's American depositary shares were up about 5.1% from Tuesday's closing price, thanks to some upbeat news on pricing and a bullish note from Wall Street. The pricing news was simple and good: Nio's average transaction price in December was about $69,700 , a strong number that was -- according to the company's communications chief, Ma Lin -- second only to Daimler 's luxury stalwart, Mercedes-Benz. That's good news given that Nio hasn't had a new model since the EC6's launch in the third quarter of 2020, a lifetime in China's fast-moving new-vehicle market. Of particular interest: Nio's ES8, its oldest model (dating all the way back to June 2018), had its best month ever for pricing, averaging about $84,400 in December, Ma said. It can be challenging for U.S.-based EV investors to absorb the nuances of China's new-vehicle market. But the … [Read more...] about Is Nio’s Stock a Buy? Another Wall Street Analyst Thinks So.
Share to Twitter Share to Linkedin Albert Einstein once said, “Wisdom is not a product of schooling but of the lifelong attempt to acquire it.” These marketing leaders have collectively spent several lifetimes learning, taking risks, occasionally failing and frequently having incredible success. Each has finished their full-time career and now spend their time advising companies, sitting on boards, assisting non-profits as well as sailing, fly fishing, golfing and playing with their grandchildren. The wisdom they have acquired is invaluable. Here are seven lessons they wish they had learned earlier in their careers. “Fewer. Bigger. Bolder.” David Roman retired as global CMO of Lenovo after communications leadership roles at HP, NVIDIA and Apple. His reflections, “Looking back on my career there is one simple "mantra" I would give to my younger self: Fewer, Bigger, Bolder. Whatever marketing project you are working on - product messaging, market … [Read more...] about 7 Retired CMOs Share Advice To Their Younger Selves