While working on a PhD in astrophysics, Chris Moody used supercomputers to simulate how galaxies crash into each other. For his first nonacademic job, he joined Square as a data scientist in 2013. About a year later, he started talking with some data-scientist friends who were employed at a startup called Stitch Fix, an upstart e-commerce service that delivered boxes of women’s fashion, known as “Fixes,” using a mix of algorithmic and human curation. Moody was mystified. “What on earth are you guys doing at a clothing company?” he recalls asking, admitting that his sartorial taste at the time hewed to “what costs less than ramen?” Their response, though, sent his brain firing. How do you mail customers clothes they’ll love, and that fit them perfectly, without the client ever getting measured or viewing the inventory? Soon he was pushing for a job. “When I was interviewing, I was like, Ooh, this is a place where I’m going to … [Read more...] about Stitch Fix’s radical data-driven way to sell clothes–$1.2 billion last year–is reinventing retail
Channel 4 plus 1
“We’re wired by evolution to be afraid of change,” says Berman. “At the center of you, calling the shots, is this thing called the central nervous system. We’re stuck in preservation mode, but to stay ahead of the competition, what we really need is to be courageous. You drive change, or change drives you. You must be willing to have courageous ideas; they’re the only thing that matters.” Part of the problem is that many of us misunderstand what it takes to have courage. “There are several myths, but the biggest is that courage is being impulsive or careless,” he says. “That it’s a peripheral thing and not practical. That’s not true.” Instead, courage is spotting a courageous opportunity in real time and having the ability to do something, even if it frightens you. “Knowledge plus faith plus action equals courage,” says Berman. “It has to be all three. Knowledge plus faith with no … [Read more...] about These are the 4 essential components to becoming more courageous
By Christopher Mims WSJ Sat., Jan. 19, 2019 Kids think it’s fussy and archaic, but for brands, creators and businesses of every kind the emerging medium of choice to reach audiences is the only guaranteed-delivery option the internet has left: email. Consumer email services have been around for almost three decades, but to hear email’s most ardent fans talk about it now, it’s an undiscovered country too long neglected by those who could benefit from it the most. In the #deletefacebook era, it’s become a way to fight back against the algorithms that try to dictate what people see. Unlike on Facebook, readers receive everything they signed up to receive, in neat chronological order, alongside missives from friends, family and their various communities. For marketers great and small, the algorithms that power social media represent the ever-rising cost of doing business on the platforms owned by the duopoly of Google and Facebook. Email allows … [Read more...] about The Hot New Channel for Reaching Real People: Email
NEW YORK — Years before UFC was worth billions, Dana White used to plead his case with ESPN for air time. This was no negotiation for a big-money rights package — the UFC president simply wanted highlights on "SportsCenter." "I was out there all the time," White said of his trips to ESPN's Connecticut headquarters. "For most of the time, the last 18 years, I was battling just to get coverage. We used to fight just to try and get covered by them." Call off the fight. UFC and ESPN have launched a partnership that would have seemed inconceivable even a decade ago, until stars like Ronda Rousey, Conor McGregor, Anderson Silva and Brock Lesnar helped shake the mixed martial arts promotion from a fringe sport even banned in some states to a firm, mainstream player. White will get his highlights — and so much more. ESPN will raise the curtain on the octagon Saturday and air the first card of a $1.5 billion, five-year deal that will plaster UFC all over the sports network's … [Read more...] about Money talks: UFC reaches ESPN with first fight of $1.5B deal
The Walt Disney Company, Ticketmaster and J. Crew all use this marketing strategy. Here's how you can emulate their model. Gabriel Shaoolian Published 11:00 am CST, Friday, January 4, 2019 Photo: Tetra Images | Getty Images Photo: Tetra Images | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: Tetra Images | Getty Images Your Customers Are Using Multiple Devices; You Should, Be, Too, With Omni-Channel Marketing. 1 / 1 Back to Gallery A Google report, The New Multi-screen World: Understanding Cross-Platform Consumer Behavior showed that 90 percent of consumers surveyed reported using more than one device -- whether that meant a smartphone, PC, … [Read more...] about Your Customers Are Using Multiple Devices; You Should, Be, Too, With Omni-Channel Marketing.