The tech company Basecamp has a mostly remote staff of less than 60 people. But even its headquarters aren’t in Silicon Valley; Basecamp is in Chicago. Which is why it was a bold move earlier this month when cofounder and CTO David Heinemeier Hansson announced in a blog post that the company is paying its workers according to San Francisco’s labor market. advertisement advertisement Since their employees are scattered all over the globe, it wasn’t clear what the cost of living benchmark should be. According to Heinemeier Hansson, “It started to increasingly seem like an arbitrary choice, and if we were going to make one such, why not go for the best and the top?” So as of January 1, Basecamp employees will receive a salary reflective of the top 10% of what software companies are paying in San Francisco (compared to base pay plus bonus, but not options). They also offer some amazing benefits. ( Put your resumes away, … [Read more...] about Could Paying Top Dollar For Staff Be Worse For The Labor Market?
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When you think of your favorite movie poster, what do you think of? Perhaps Saul Bass‘ posters for The Man with the Golden Arm, Anatomy of a Murder, or The Magnificent Seven. Or maybe the poster for Jaws, The Graduate, Gone with the Wind, or even earlier—Metropolis. advertisement advertisement But as movie franchises with mega-million dollar price tags, seeking big audiences and a reliable return on investment, have become the prominent choice of large studios, the movie poster has suffered. Posters for many of those films have a cut-and-paste formula of a few lead actors’ headshots below the title headline. Maybe add in a sports car (I’m looking at you Fast and Furious 1-9), credits at the bottom, and voilá. Commercial viability and brand recognition achieved. But as we enter award season, we’re reminded that although mega hits like The Avengers still dominate box offices, space is opening up for arthouse movies and TV, too. And that … [Read more...] about Are we entering a Golden Age of movie poster design?
In our iPhone-saturated world, it can feel impossible to believe that at one point, around the turn of the 21st century, an entirely different company and mobile device dominated the market. It, too, earned outsized consumer devotion and merited praise for its simplicity, design, and function. But back then, the world of mobile computing belonged not to Apple, but to Palm. advertisement advertisement In a May 2001 feature in Fortune magazine about the cultural impact of Palm, the company behind the genre-defining PalmPilot handheld computer, writer John Simons reported that he’d “seen the best minds of my generation in thrall to their Palm Pilots.” He noted its one-time 83% market share, and predicted that a high-end version of the device was “destined for a place in the Smithsonian.” A million PalmPilots were sold in its first year and a half on the market, the article reported, outpacing the IBM PC, the Walkman, color TV, and cellphones in the … [Read more...] about What the PalmPilot can teach us about designing products people love
The Internet–time suck that it is–also serves as an important source of creative inspiration. We asked Fast Company’s Most Creative People in Business of 2015 to point us to the Twitter and Instagram accounts they turn to the most when seeking insight, inspiration–or just a fun break in the middle of the day. Here’s what they said: advertisement advertisement Dao Nguyen, Buzzfeed, #3: “I kind of feel bad, but I love the BuzzFeed Food Instagram account. They’re really experimenting with a lot of new ways of talking about food and how to make food on Instagram. I’m kind of pitching my own company’s stuff, but I really think it’s great.” Rajan Anandan, Google, #2: “Marc Benioff (@Benioff). Marc is very broad, with a great grasp of social, tech trends, everything. He provides me a single window into cloud computing, San Francisco, and the Benioff magic.” Amazing good food manifesto about @hamptoncreek … [Read more...] about Who The Most Creative People In Business Follow On Twitter And Instagram
“Everyone’s phone is personal,” Carolyn Everson, vice president of global marketing solutions at Facebook, reminded the audience during a panel on mobile advertising at Fast Company’s Innovation Festival on Thursday. advertisement advertisement Because of this, the expectation for marketing on Facebook and other mobile apps is that brands “show up in a delightful, useful way–otherwise you are noise; consumers want you to add value to the experience.” The panel–moderated by Fast Company executive editor Noah Robischon–also included Marc Mathieu, U.S. chief marketing officer at Samsung, which advertises on Facebook. Mathieu said the platform’s personalized data can deliver ads to “the right person with the right message at the right time.” For instance, Facebook can tell which users have been using a certain phone for two years and may be up for a change in contract. “People don’t want to be … [Read more...] about The Thumb-Stopping Moment: Tips From Facebook For Advertising On Facebook