4. Identify your audience. When a client comes to us, one of our first questions is: “Who is the audience you’re aiming your message at?” For an actor in a crisis, that audience could be his fans, the movie studios, or sponsors. For a CEO, it could be his company’s investors or government officials. The former wife of a hugely successful rock star came to us. She had been drugged and beaten by her ex-husband. She was suing the star for damages. But his lawyers wouldn’t even return her lawyers’ phone calls. Her audience, we determined, was three parties: her former husband, his record company, and his lawyers. She was reluctant to go public with her story, but we convinced her that because of the nature of the physical abuse she’d suffered, we could use the media to reach her intended audience. We decided People magazine was the right venue. They put her on the cover. The impact was predictably huge. Her story generated enormous media interest, … [Read more...] about What A Celebrity Wizard Of Spin Can Teach You About Shaping Your Own Story
In one instance, they were caught up in a protest after landing in Benin to meet with a bronze caster, Oshinowo recalled. They waved palm trees while with the crowd to indicate they meant no harm, before someone took them into their home to wait it out. The gesture reminded Oshinowo of the “goodwill of human beings.” … [Read more...] about The most gorgeous face mask of the year celebrates African design
For instance, Brown points to President Obama’s clemency program that is meant to commute the sentences of prisoners who received harsh time during the height of the nation’s war on drugs. The idea is to get these people back in society, yet society isn’t willing to give them the opportunity to work, she says. While some of the formerly incarcerated are fortunate enough to get jobs in the nonprofit sector or government, or they become motivational speakers, says Brown, many are still left jobless. She says large corporations need to “effectively stand up” and invest in their success. … [Read more...] about Business Leaders Share Their Biggest Concerns About The Future Of Business
IDBI Bank shares surged Friday as the market cheered the possibility of LIC acquiring a piece of the bank. But, is it a cause for celebration or concern? Unlike other state-owned banks, the government had an opportunity to privatise IDBI Bank as it is not covered by the bank nationalisation laws, and there is no legal restriction on the government to trim its stake below 51 percent. Had it done so, the government could have sent a strong signal about its intent to fix the problems of the banking sector. Transferring a part of its stake to LIC is an ad-hoc interim solution and shows the government’s reluctance to cede control. … [Read more...] about Is a possible stake sale to LIC the best solution to IDBI’s problems?
The next big-ticket venture is Rs 500 crore worth Ramyana for which three filmmakers have come together, reports Mumbai Mirror. Allu Aravind, Namit Malhotra, Madhu Mantena will work in tandem to bring this liveaction feature film to the theatres. It will be shot in 3D and released as a three-part series. … [Read more...] about Going beyond Baahubali: After Rs 1000cr Mahabharata, now Rs 500 cr Ramayana on cards