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This is going to not only be the introduction of all these different people to young kids in elementary school, but this is also the introduction of graphic design. This is the introduction of typography. This is the introduction of color theory. I’m constantly fighting with our current national design organizations revisiting the history of graphic design. How can we really provide a platform for the future of design to not be so monolithic? This is a way to introduce graphic design to kids that are in elementary school. They’ll get this book and say, ‘Wow, I haven’t seen anything like this before. I didn’t know that you could just take language and do this stuff with it.’ These are all things that kids are already exploring because they’re exploring letter forms, writing, cut paper and art. So subtle ways—maybe my whole life is about this—it’s really setting up things for the future. … [Read more...] about This gorgeous new children’s book celebrates Black Lives Matter

For more than a decade, Fast Company has been recognizing outstanding achievement with its awards programs. Our Most Innovative Companies list celebrates organizations that are transforming industries and shaping society through paradigm-shifting products, insights, or services. Innovation by Design focuses on individuals and firms that are addressing some of the world’s most intractable challenges through design solutions. And World Changing Ideas highlights emerging initiatives that aim to enhance life for all of us. … [Read more...] about Fast Company now accepting applications for Best Workplaces for Innovators 2021

An example of where the dynamic duo leveraged the power of its partners was, “The LeBrons,” where together with LeBron’s production entity Spring Hill Productions, they developed the hit original digital series from LeBron James that ran on YouTube, generating over 50 million views across the web and is now entering its second season. For advertising partners including HP and Intel, they developed custom 15- and 30-second spots that ran online in front of the content to draw audiences into the marketing message. They quickly saw response rates that were multiples of traditional marketing efforts. They also utilized LeBron’s massive social media platform on Facebook, with over 11 million “likes,” to engage audiences to respond to his posts to drive HP and Intel brand engagement and showcase product benefits. … [Read more...] about Believe Entertainment Group Pioneers New Ways To Connect Users To Brands And Talent

In those early days, the three of us met every Monday midmorning to start the week, and somewhere along the way I began stopping on my commute to pick up bagels—three bagels to be exact. As the company grew, so did our Monday mid-morning meeting, and so did my bagel order. I soon was buying a half-dozen bagels. Then a dozen bagels. Then two dozen bagels. Then three dozen. And as the bagel orders grew, I found it was getting harder and harder to hold the whole business in our heads. (It was also harder and harder to carry the bagels.) In particular, I also noticed that the way we’d been running the company wasn’t working well anymore. People couldn’t see the whole picture anymore, so they didn’t intuit the plan the way we had done as a small team. Employees started to silo. Engineers didn’t talk to customers anymore; only the support team did. Some people were working on our first product, Twilio Voice, while others had started building our second … [Read more...] about The “dozen-bagel” secret to preserving startup spirit as your company grows

Today, Systrom says, the company’s mission is “strengthening relationships through shared experiences.” The idea underpinning this goal is that Instagram should offer users a more overt and unvarnished way to connect through the universal language of images—to broadcast moments and not just just-so snapshots. “A lot of times you’re on the way to the airport, or you’re at a campground, and [a photo] doesn’t need to endure, because you’re not actually sharing a photo: You’re just communicating a status update of what you’re doing,” says product manager Stein, who has only been with Instagram since May 2016 but fell in love with the app as one of its original beta testers. “That [emphasis on experiences] wasn’t always clear to us,” Systrom says. “It wasn’t always clear to Facebook. And it wasn’t always clear to the world.” … [Read more...] about How Instagram Changed—Before It Had To