Share to Twitter Share to Linkedin In case you never heard of the EchoPark chain of used-car stores — you probably will. Sonic Automotive Inc. is hiring advertising agency VaynerMedia to handle all aspects of nationwide marketing and advertising for Sonic’s EchoPark Automotive chain of used-car-only stores. That’s a significant milestone towards making EchoPark a truly national brand. Up to now, Sonic’s EchoPark locations were too few, and too scattered, to make coast-to-coast marketing and advertising worthwhile. “We always knew we wanted to create a national brand. We feel like now is the time,” said David Smith, Sonic chairman and CEO, in a phone interview. “Before, we had a lot more targeted advertising, and we couldn’t afford national advertising,” for the EchoPark brand. Gary Vaynerchuk, CEO of VaynerMedia, New York, said in a separate phone interview that having a single agency responsible for creative, strategic, analytical, … [Read more...] about Sonic Auto Hires VaynerMedia Ad Agency, To Take Its EchoPark Used Car Brand National
Cars imported from japan to pakistan
Share to Twitter Share to Linkedin The Rei was an inspiring project and a touch ahead of its time. In 2009, Japanese material firm Tras engaged the renowned product designer Keita Shimizu to create a chair that uniquely showcased its advanced carbon composite craftsmanship. The duo drew inspiration from Japan’s long history of composite work and lacquering, while the chair’s execution paid homage to the 1,300-year-old Ashura statue — a national treasure made entirely from composites. Tras has now engaged the Swiss tech materials innovator Bcomp to do something similar using its award-winning ampliTex natural fibers for a Rei chair with sustainability credentials. Bcomp’s fiber composite solution is derived from nature but rivals artificial carbon fiber in agility and toughness. Plus, it adds a novel technical aesthetic to the chair. As one of the country’s leading composite specialists, Tras works primarily on race cars and motorcycles. The Rei chair is … [Read more...] about Swiss Tech Firm Bcomp’s Natural Flax Fiber Forms A Modern Rei Icon
Representative Image. (PC-AFP) The Chinese military, for the last week, has carried out military exercises involving missile strikes, warplanes, and ship movements crossing the midline of the Taiwan Strait. As a response, Taiwan's military also began a live-fire artillery drill simulating a defense of the island against an attack after days of massive Chinese military exercises. All the while, international cargo traffic in the Strait of Taiwan has been hit and ships are looking at alternate routes. "The number of shipping vessels operating in the Taiwan Strait has dropped from around 250 a day to just 15-20 ships a day, after the Chinese military blocked six zones in the Strait," a trader based out of Singapore told Moneycontrol. He added that many shipping lines were even cutting short scheduled loadings for importers across Asia. Close The Chinese government has been firing missiles across the Taiwan Strait in protest of a visit by US House … [Read more...] about MC Explains: How Chinese military drills around Taiwan will disrupt global shipping
Share to Twitter Share to Linkedin Both oil and gas exported from Russia bring in significant revenue that can be used to support the Russian war in Ukraine. But the export revenue from oil sales is much greate r than export revenue from gas sales. If the West stops buying oil this really hurts Russia – more than if the West stopped buying gas. Back in May, the EU agreed to ban all Russian oil imports by the end of 2022, at least those that are delivered by sea. That was a good move. Russia threatens to cut gas supplies to the European Union. Russia has realized that cutting natural gas doesn’t affect their export revenue (like oil does) but it affects the economies of EU countries a lot more. Russia supplied the EU with 40% of its gas last year , with Germany, Italy, and Netherlands the top three importers in actual volumes of gas. Germany had imported more than 50% of its gas from Russia via the Nord Stream 1 pipeline. By the end of June, … [Read more...] about Russia Threatens, EU Reduces, US Industry Helps To Untangle The Natural Gas War In Europe.
Property giant Federal Land Inc. has its origins as a hobby of the late business magnate and Metrobank group founder George S.K. Ty. Five decades later, the builder is betting its future on a sprawling partnership with Nomura Real Estate (NRE) Development Co. Ltd., one of Japan’s top developers, to bring Japanese technology and aesthetics to the Philippine property market. The two real estate powerhouses teamed up to form Federal Land NRE Global Inc. (FNG), the vehicle that would develop a series of townships across the country, including a 100-hectare Japanese “smart city” in Cavite and a mixed-use project along Manila Bay. Federal Land chair Alfred Ty said on Tuesday investments could reach roughly $2 billion in less than a decade. Other local developers have expanded into townships, which typically refer to masterplanned communities offering a combination of residential, commercial and office projects, but Ty said FNG would go beyond this model. “FNG is looking at offering … [Read more...] about Federal Land, Nomura to build ‘smart’ Japanese townships
- A + A KUALA LUMPUR (Aug 9): The Malaysian Plastics Manufacturers Association (MPMA) call on the government to expeditiously ratify the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) to enable the plastics industry in Malaysia to reap the benefits of the agreement. President Datuk Lim Kok Boon said MPMA fully supports the ratification of the CPTPP, as manufacturers of plastic products are expected to gain from the elimination of tariffs, as well as gain new market access. “I anticipate that CPTPP will open market access to Canada, Mexico and Peru for plastics exporters. All three countries are net importers of plastic products. “The tariff for plastic products will be eliminated immediately from a maximum of 6.5% for Canada upon Malaysia’s ratification, while the 15% tariff for Mexico and 9% tariff for Peru will be reduced gradually over a period of 10 years,” he said in a statement on Tuesday (Aug 9). He said demand for plastic … [Read more...] about MPMA calls on govt to expedite the ratification of CPTPP
A crowd at an election rally in Uttar Pradesh. (Image Source: AP/File photo) The prime minister has set the cat among the pigeons, with his fusillade against election freebies while inaugurating the Bundelkhand expressway. He said the culture of garnering votes by promising freebies harms the country’s economic development and warned the youth, ‘Your present will be lost and your future pushed into darkness.’ Those who believe in distributing freebies, he said, would never build infrastructure, sorely needed for securing the country’s future. That little speech succinctly lays out the rationale against populism---it promises instant gratification, at the cost of future penury. Predictably, the speech drew the ire of AAP supremo Arvind Kejriwal, who defended his trademark policy of giving away free power. His promise of giving 300 units of free power to each household if his party wins the Gujarat elections is estimated to cost the state Rs 8700 crore a year. It is policies such as … [Read more...] about The hidden cost of free lunches
Share to Twitter Share to Linkedin Latin America is going bad – very bad. Many of the region's large economies have lurched toward leftist populism in recent years. With the election of former guerrilla leader Gustavo Petro to the presidency, Colombia seems to be another victim of the trend. But for such leftists, the big prize is still to be captured: Brazil. With almost half of South America's economy and population and bordering ten countries, what happens in Brazil is always relevant for the Americas and the world. The country's upcoming presidential election is a case in point. The two leading candidates, Luiz Inácio Lula da Silva and Jair Bolsonaro, both have plenty of detractors. Local and foreign media cover their campaigns and road to the election. There is seldom coverage of those who work outside the political party system to try to influence Brazil's future. I want to highlight some of them here. I will only focus on non-religious organizations … [Read more...] about Promoting The Free Economy In Brazil
Share to Twitter Share to Linkedin The site of this year's Super Bowl was within walking distance of many hotels and all of downtown ... [+] Indy. Sunday’s Super Bowl was the most watched television event in American history, tuned into by nearly half of all households and at peak time, more than 117,000,000 viewers. Ad rates were $3.5 million per 30 second spot, and while viewers debated who was better, an overweight Volkswagen obsessed dog or Clint Eastwood, the real beneficiary of all that airtime and all those viewers was the city of Indianapolis. “Ten years from now, I think we will look back on this one single day as the tipping point in tourism and perception for the city,” said Chris Gahl, Vice President of Marketing for the Indianapolis Convention and Visitors Association. Several years ago when the city decided to go for the 2011 Game (it ended up with 2012), the bid process required $25 million in non-taxpayer funds, and several … [Read more...] about Super Bowl XLVI’s Real Winner? Indianapolis!
- A + A KUALA LUMPUR (Aug 9): The Malaysian Space Board Act 2022 (Act 834), which was gazetted on Jan 25, can help the government protect the country’s security and sovereignty, especially after the recent discovery of debris believed to be part of the Long March 5B rocket of China in Sarawak. Science, Technology and Innovation Minister Datuk Seri Dr Adham Baba said through the implementation of the Act, the Malaysian Space Board can collaborate with the international community to ensure that countries that launch rockets or satellites into space take responsibility, in the event of an accident in the country (Malaysia) following the launch. “Prime Minister Datuk Seri Ismail Sabri Yaakob had recently asked me about the discovery of objects in Sarawak. He said the objects may have fallen on the land surface this time, but in future, if it falls on people’s houses or cars, it will cause a disaster. “So, before a disaster happens, we have to make sure that our space … [Read more...] about Malaysian Space Board Act 2022 will help protect country’s security, sovereignty, says Adham