advertisement advertisement advertisement This fall, you’re cordially invited to Mr. Potato Head’s wedding. He’s marrying his partner of many years, another Mr. Potato Head. And I promise it’s going to be the party of the year, with—you guessed it—plenty of spuds on the menu. advertisement advertisement The toy giant Hasbro is rebranding its iconic Mr. Potato Head toy by dropping the “Mr.” from the name. On the surface, it may seem like a subtle shift, but it is designed to break away from traditional gender norms, particularly when it comes to creating Potato Head families—how toddlers frequently play with the toy, according to Hasbro’s research. But starting this fall, when the new brand is unveiled, kids will have a blank slate to create same-sex families or single-parent families. It’s a prime example of the way heritage toy brands are evolving to stay relevant in the 21st century. The enduring success of Potato Head comes … [Read more...] about The iconic Mr. Potato Head gets a 21st-century rebrand
Capital in the twentyfirst century
advertisement advertisement advertisement Every year, my mother and I meet up for an ad hoc Oktoberfest. We find a restaurant with big beers, Thuringer sausages, and sauerkraut. We toast, sing songs, and tell stories. And while I know both of us would attest that this one-night ritual makes us happier all year long, it’s still nice to finally have the scientific proof. advertisement advertisement Because according to new research from Washington State University, published in the International Journal of Contemporary Hospitality Management , people who celebrate Oktoberfest in Munich report an increased life satisfaction from the experience. And while lederhosen, Wiener schnitzel, and flying to Germany might not be your thing, know that this benefit is by no means restricted to Oktoberfest itself. “Oktoberfest is one of what I would call ‘crucial events’ that are tied to improving quality of life perceptions when they are … [Read more...] about Here’s scientific proof that we all need to party when COVID-19 ends
advertisement advertisement advertisement In the first-ever season of Sesame Street , in 1970, cast member Bob McGrath appeared in a memorable sketch where he receives a delivery from his local grocer, a grumpy blue muppet. “Did you get everything I ordered?” McGrath asks. “No,” comes the reply, but he’s helpfully supplemented the delivery with other fresh veggies. McGrath breaks into song, a version of the now iconic “People in Your Neighborhood,” to explain to kids the role a grocer plays in the community. The grocer is the bearer of sustenance. advertisement advertisement A few weeks ago, during Super Bowl LV, “People in Your Neighborhood” got remixed into an anthem for the app-based delivery platform DoorDash to signal to the world that it is expanding from restaurants to convenience and grocery. In a crisp 60 seconds, a tap dancing Daveed Diggs ( Hamilton )—directed by French auteur Michel Gondry ( Eternal Sunshine of … [Read more...] about If DoorDash wins, what do we lose?
advertisement advertisement advertisement As the Persian Gulf nation of Qatar prepares to host the 2022 FIFA World Cup soccer tournament, the toll on the mostly migrant workers building its venues and related infrastructure is rising. According to a new report from The Guardian , more than 6,500 migrant workers have died in Qatar since it was selected to host next year’s World Cup back in 2010. advertisement advertisement Due to inconsistent and imprecise records, it’s difficult to know exactly how many of these deaths are directly connected to projects being built for the soccer tournament, but the report draws a clear relationship between Qatar’s World Cup building spree and a labor rights system that puts migrants at risk. “The numbers of deaths revealed by The Guardian are deeply alarming and further raise fears that migrant workers are paying the highest price in this tournament,” says May Romanos, a Persian Gulf … [Read more...] about At least 6,500 workers have died building Qatar’s World Cup
advertisement advertisement advertisement In 1949, when she was 14 years old, Claudia Coger dropped out of high school. Despite being an A+ student and having skipped two grades, she knew that college was out of reach—she was the second of 10 kids, growing up in Sumter County, Florida, and there was no indication, she says, that scholarships would be available to her. It’s a reality for too many kids: Students from low-income families are 2.4 times more likely to drop out of high school than those from middle-income families, and 10 times more likely than students from high-income families, which affects how much they can earn out of school and contributes to the racial wealth gap. advertisement advertisement Now 85, Coger is helping ensure that kids in the Astoria Houses, the public housing complex in Astoria, Queens, where she’d lived since moving to New York at 20 , don’t have to make that same choice. Coger helmed a … [Read more...] about How this Queens community built $1,000 college savings accounts for all its kids