Another good space to buy art is the India Art Fair, held every January. From what we hear, there will be an edition, albeit a smaller one, in 2021 and you can browse through works of artists represented by a whole range of art galleries from India and abroad (New York, Paris, Berlin and London galleries often are represented at the fair). The India Art Fair is not as snooty as a high-end gallery, and once word gets around that you have bought a significant piece of art, even the supercilious will begin approaching you themselves. … [Read more...] about Buying art for dummies: Why you should buy, what you should buy and how you should build up your art portfolio to offer you both joy and great returns
Buys luxury watches
While corporates form a majority of their customer base, besides participants of big conferences and events, Ahluwalia says often individuals rent out cars to ferry their relatives visiting from abroad, or people they are doing business with. “We get about five to seven individual requests a day. Sometimes, a family may want to travel on a mini-vacation and book our cars for the vacation. Back in the 70s and 80s, stars like Sunil Dutt and Amitabh Bachchan rented Mercedes. Now, we get requests for a Rolls Royce. We ensure that they hire the car and the driver since the self-driving infrastructure is not great in India and our drivers are well trained,” he adds. … [Read more...] about Don’t have enough dosh to spend on a Prada gown, Gucci bag or a Rolls Royce? Just rent it!
Can we do statement stuffing? A brokerage/investment firm and travel agency can mutually profit by recognising that each relies heavily on HNIs and affluent retirees. The brokerage can insert an enticing cruise leaflet in its statements, and the travel agency can include a flier about tax-free bonds in its ticket envelopes. Credit card statements can accompany special offer leaflets of others. … [Read more...] about Want more from marketing? Collaborate to stretch your budgets