In recent years, F8 has been the first event in a busy season of tech-giant developer conferences—which, along with educating engineers, also serve as a platform to announce major products aimed at consumers. Two Google developer conferences are coming up: Cloud Next on April 6-8 and I/O from May 12-14. Microsoft’s Build is scheduled for May 19-21. Apple hasn’t announced dates for WWDC yet, but last year it took place from June 3-7. And Amazon’s Re:Mars, an AI event, is currently set for June 16-19. … [Read more...] about The coronavirus just took down Facebook’s F8 event. Who’s next?
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The Even Bigger Play Beyond mass appeal and FDA requirements, the new, giant “Just” on packaging gives Hampton Creek one last advantage in its future expansion: It’s a brand that can label the company’s proprietary ingredients that make their way into the products of other companies. This strategy is relatively unheard of by a startup like Hampton Creek, but it’s a page right out of the playbook of a Kraft, which might pack Oscar Meyer salami and a Capri Sun juice in a box of Lunchables–stacking these three brand equities (all owned by Kraft!) into a single irresistible product. … [Read more...] about Artisanal Branding Grows Up
The redesign itself was the result of a recent audit of the app, which showed there was “a lot of opportunity to refresh and streamline how users engage with the app in a more focused way,” Selwyn Kancharla, senior product designer at Uber, tells me via email. “Over the years, as our services grew, you’d often be inundated with different messages, at different times, lacking consistency of format.” It was time to reign back in all of those communications. … [Read more...] about Uber’s redesigned app has an unlikely inspiration: Public transit