In “Ssh,” a man drives at night toward a house inside which a group of people crouch behind a sofa. After parking, he goes inside to meet whatever reception awaits. The ad uses three different versions of the same originally shot sequence to tell three very different stories through different sound effects–subtle use of insect sounds to lighten the mood in one, for example. Or, in another, a dog’s bark and the distant rumble of thunder to build tension. … [Read more...] about Do Brand Marketers Need To Be More Creative For Our Ears?
Bumble bee v honey bee
Mehta believes that the slowdown in inflows into gold ETFs is due to two reasons. One, gold prices have moved up quite a bit in the last two years. “That has made investors wait on the sidelines till prices stabilize,” he says. Second, he continues, “investors have got attracted to better short-term performance in equities.” … [Read more...] about Are investors losing interest in Gold ETFs?
At 14, Tayal was invited to speak at the United Nations headquarters in Geneva, the youngest speaker ever. She is also the youth ambassador for the Global Challenges Forum under 1m2030. On her mantelpiece lie the Pramerica Bronze award, The India Volunteer Award 2019-Under 18 Female and a nomination for prestigious Kurt Han Prize 2020, a prize awarded in recognition of an exceptional act of service to others, immediate or long term, either within or without the school community. … [Read more...] about A teenager and her campaign against body-shaming
The big question is: will Navneet be a good fit for a fund house such as HDFC AMC that has seen a change at the top for the first time in its 20-year long history? Apart from Milind, Prashant Jain too has been with the fund house since 2003 when HDFC AMC had acquired Zurich India mutual fund, where Prashant headed investments. For most of his career, Prashant has been a respected fund manager. His schemes did deliver resoundingly in the past, though in recent years, returns haven’t quite been great. Financial advisors and distributors hope Navneet’s entry can shake things up at HDFC AMC. … [Read more...] about Can Navneet Munot’s coming propel HDFC’s mutual funds?
According to an Economist poll taken between November 15 and 17, just an astonishing number of Trump voters believe the election was stolen. Every day that the GOP leadership and right-wing media ecosystem continues to back him up or remain silent, those voters will believe it that much more. It doesn’t matter that, on the surface, this appears to be the most bumbling, Keystone Cops-ass coup ever; what matters is that so many Republicans are on board for it. That should be alarming to everybody. … [Read more...] about Just because Trump’s coup is comically inept doesn’t make it less dangerous