Share to Twitter Share to Linkedin Mike Faber, cofounder of Vendo , a marketplace SaaS empowering anyone to launch their own eCommerce business with domestic brands as sellers. Most big retailers are doing it or planning to . Third-party marketplace sales, also known as dropshipping, are instrumental to the success of retailers such as Walmart , Macy’s , Best Buy in the U.S. and Boots or Superdrug in the U.K. Now it’s time for small and medium e-commerce businesses to catch up. The economic downturn is a perfect time to start your own marketplace. Why are smaller e-commerce businesses missing out on the opportunity to reinvent their business with new inventory, new product categories and new customer segments? They don’t have the playbook for scalable domestic dropshipping or the resources to figure it out by trial and error. So here it is. In order to unlock DTC growth with tens of domestic brands as sellers, you need to first … [Read more...] about A Playbook For DTC E-Commerce Growth In A Third-Party Marketplace Model
Building blocks of epic brand storytelling
Nine Mistakes New Entrepreneurs Often Make With Marketing
Share to Twitter Share to Linkedin One of the first steps entrepreneurs should take after starting their business is getting word out to the public and attracting potential customers via marketing. A customer can’t find and make a purchase from a business unless they first hear about it, and this means marketing should be top of mind for any entrepreneur looking to grow their business. But when you’re new to entrepreneurship, you may not know the most effective ways to market to your audience, which could cause you to make a mistake that might unintentionally damage your efforts. Here, nine members of Young Entrepreneur Council share some of the mistakes new entrepreneurs might commonly make when it comes to marketing their business, why they fall into these traps and what they should do instead. 1. Providing Education Without Entertainment Many entrepreneurs make the mistake of marketing their brand with purely educational content, without adding any … [Read more...] about Nine Mistakes New Entrepreneurs Often Make With Marketing
14 Simple Ways To Expand Your Business Network In 2023
Share to Twitter Share to Linkedin Networking is a critical element of growth and success for many professionals. Whether you're a business owner looking to expand your customer base or find partnerships or a job seeker looking to make a career move, finding and connecting with the right people in your industry can be a huge boost to any professional goals you may have set. The first step in forging these connections is knowing where to look, and often, that means growing the circle of people you have access to through your network. To help you do this, a panel of Forbes Business Council members share some simple ways to expand your network this year—some of which can still be done from the comfort of your office. 1. Create Communities Communities are a great way to expand networks. Creating a community of your customers who come together under one platform to have productive discussions, seek help and help others with their expertise results in … [Read more...] about 14 Simple Ways To Expand Your Business Network In 2023
Ksenia Schnaider Knows How To Make Upcycled Fashion Beautiful
Share to Twitter Share to Linkedin Environmental psychology suggests the spaces we inhabit impact our worldview and behavior. If you were to visit Ukraine’s coolest cities - Kiev, Lviv or Odessa - you would find a truly eclectic mix of places: hip coffee shops inside tsar-era historic buildings, luxury restaurants amid socialist apartment blocks, onion-domed Orthodox churches surrounded by car dealerships, and so on. The wild patchwork of contested histories and competing aspirations can seem disorienting at first. However, one adapts to accept this as a different kind of beauty and begins to see magic therein. German philosopher Friedrich Nietzsche insisted that proximity to chaos could be a prerequisite for great creativity. He called it “giving birth to a dancing star.” Designer Ksenia Schnaider harnessed this power of stylistic fusion to become one of Ukraine’s brightest fashion icons. Over the last five years her unique upcycled garments have made it … [Read more...] about Ksenia Schnaider Knows How To Make Upcycled Fashion Beautiful
Love To Love: The Business Of Valentines Day
Share to Twitter Share to Linkedin It’s that time of year again. The ebb and flow of retail reliably takes us from Christmas, through to clearance sales and to the next full price moment in the trading calendar, February 14. But what is ‘This Thing Called Love’ ? A simple four letter word that is firmly embedded in the zeitgeist. A quick search acknowledges that it is one of the most popular words in song titles. It ‘Lifts Us Up Where We Belong’, ‘It Is a Many Splendored Thing’, and according to Beyonce… we are crazy when in it. The Beatles used the word a staggering 613 times in their lyrics. Yet when a word refer to so many things, from the consumer loving their McDonalds value meal to the wealth of emotion tied into the way we feel about ourselves and others, it can be a difficult to pin down exactly what it means. Unlike English, the Greek language, rather helpfully distinguishes four kinds of love. I’ve simplified for the purposes of … [Read more...] about Love To Love: The Business Of Valentines Day