Share to Twitter Share to Linkedin Jesse Redniss is CEO & Co-Founder of Qonsent , the first data privacy enablement and engagement platform built for consumers and brands. The race to comply with data privacy laws is top of mind for advertisers and marketers these days with things like clean rooms becoming a hot topic seemingly overnight. This is fallout from “the demise of third-party cookies and identifiers” and the data void they’re leaving behind. This means the third-party data they already have needs to be scrubbed clean to not only ensure that consumer data is private ( and protected ) but that it’s also the right data they should be tracking and leveraging for related campaigns. In other words, there’s no reason why a brand needs to have your Social Security number or other personal identifiable information ( PII ) on file, especially if you didn’t give direct, first-party consent for them to do so. And herein lies the … [Read more...] about Are Clean Rooms The Answer To Data Privacy And A Killer Customer Experience?
Did you find it hard to choose what to wear today? Or what to eat for breakfast? If so, you’re not alone. According to the American Psychology Association , 32% of adults are so stressed they struggle to make everyday decisions. advertisement advertisement Much has changed over the past two years. From hoarding and unprecedented DIY projects to supply chain disruptions and mass unemployment, to social unrest and the Great Resignation, the pandemic has radically altered our outlook in many ways. The issue of mental space existed well before COVID-19 hit, but the barrage of events over the last two years has made it even more challenging for people. As the APA study indicates, a large number of us simply have less headspace available than we did before the pandemic. It’s a significant shift, and one that prompts profound questions for those leading brands. Perhaps it’s time to declare a ceasefire in the decades-long battle for mindshare and find a new … [Read more...] about Forget capturing mindshare. It’s time for brands to start giving customers space
This article first appeared in The Edge Malaysia Weekly, on June 20, 2022 - June 26, 2022. - A + A THE share price of DRB-Hicom Bhd has been on a downward trend since December 2020, when the shortage of semiconductors became apparent the world over. Last Friday, DRB-Hicom was trading at RM1.16 — its lowest since March 23, 2020. This means DRB-Hicom is now trading at the level when stocks tumbled in reaction to the first Movement Control Order (MCO), which was implemented in March 2020 to contain the spread of Covid-19. This is in contrast to other automotive or automotive-based groups listed on Bursa Malaysia. For example, Bermaz Auto Bhd is trading at more than double the level on March 23, 2020, and MBM Resources Bhd is 38% higher than at the start of the pandemic. Shares in Sime Darby Bhd, which is also a conglomerate like DRB-Hicom, were up 43.5% last Friday compared with March 23, 2020. UMW Holdings Bhd, another conglomerate with a huge automotive … [Read more...] about At an almost two-year low, DRB-Hicom is still demonstrating upside uncertainty
Our exposure to chatbots is at an all-time high. From customer service to commerce to healthcare, chatbots are the fastest growing brand communication channel , thanks to their ability to handle issue resolution, remove friction in surfacing common information, and enable self-service to relieve human bottlenecks. advertisement advertisement But the growing chatbot landscape shows signs of fracture. In a recent study, over half of consumers who use chatbots cite dissatisfaction due to the frustration caused by “inconsistent answers” across chat and human assistance, while ranking preference of digital service channels like social media, human chat, and even email over chatbots. A finer point still, 60% of consumers would still rather interact with a human than a brand’s chatbot because of the ability to solve more complex and personal problems. The irony is that a chatbot’s premise to exist is to offload human-to-human interactions while … [Read more...] about Chatbots need to evolve to stay relevant in the age of virtual assistants
Share to Twitter Share to Linkedin Your job doesn't fulfill you anymore, so you decide to pursue something more meaningful. You start to put your feelers out for new roles and even snag a couple of interviews. But, after a few weeks, your workload doubles, and you begin to lose focus. At this point, you're so exhausted from work and personal commitments that looking for a job starts to take a backseat. It’s a common predicament. Nobody enjoys looking for a job—especially when you already have one. While you may not be thrilled with your current role, searching for a new position is challenging. For one thing, there’s the time commitment. If you’re buried in projects and consistently worn out, how are you supposed to find time to look for a job? And then there’s the stealth factor. You don’t necessarily want your employer to find out you’re searching for opportunities outside the company. Finally, you may not even be sure what you're looking for, making the job … [Read more...] about How To Look For A Job While Working Full-Time
Share to Twitter Share to Linkedin The world of social media is competitive, but enormous and with endless possibilities for those who excel. Alessandro Riggio got started in the social media game in 2010 and today manages some of the largest names in the industry. Khaby Lame (who this week became number 1 on TikTok with 145 million followers, ahead of Charli d’Amelio), Serena Williams , Douglas Costa , Brahim Diaz , and Alvaro Morata - to name a few. Few have been around since the early days of social media, let alone to rise to the top. However, Alessandro proved not only his abilities, but also his passion when he rose from a film student to become one of the world’s top social media managers. As an example, Alessandro took on Khaby Lame as a client when he had 1,000 Instagram followers - fast forward to today where Khaby boasts around 80 million. Ale is an Italian entrepreneur who built a name for himself by bringing his clients to the … [Read more...] about Alessandro Riggio On How To Manage And Grow The World’s Biggest Social Media Personalities
Share to Twitter Share to Linkedin Jenna Kutcher is crystal clear on what she wants in life, and she’s figured out how to get it. This 30-something Minnesota mom treasures her at-home time with her husband and two little girls. She does the things other moms do—grocery shopping, struggling with nap time, keeping tabs on house repairs, cleaning up spilled Cheerios from the kitchen floor. For Jenna, there’s nothing in the world more important than the happiness and wellbeing of her family. She clearly embraces the adage that “no other success can compensate for failure in the home.” Stay-at-home Jenna is also one of the best-known social media influencers on the planet. After buying a $300 camera on Craigslist, Jenna became an award-winning wedding photographer. She loved that. But she dreamed a different dream and decided she preferred working from her cozy craftsman home in her yoga pants. To provide practical advice to other women entrepreneurs, … [Read more...] about This Goal Digger Can Help You Tap Your Own Potential