A vaccine works by mimicking a natural infection. A vaccine not only induces immune response to protect people from any future COVID-19 infection, but also helps quickly build herd immunity to put an end to the pandemic. Herd immunity occurs when a sufficient percentage of a population becomes immune to a disease, making the spread of disease from person to person unlikely. The good news is that SARS-CoV-2 virus has been fairly stable, which increases the viability of a vaccine. … [Read more...] about OTTs become go-to platform for Indian youth amid COVID-19; Netflix, Amazon Prime lead list
Boomer millennial gen x
Ed Ross, ITV’s head of marketing and media, says the network is delighted to be breaking new ground with the collaboration, and that this type of partnership should become the template for major sporting events. “Copa90 [is] leading the way in engaging with football fan culture across the world, so our partnership with them presents a new opportunity to enrich our coverage of the action on the pitch with an insight into how the Euros impact supporters on the ground across the continent, as the tournament progresses,” says Ross. “Quite simply we feel this offers fans our most complete coverage of a major sporting tournament to date, and for us that is what this is all about.” … [Read more...] about How Copa90 Is Using Snapchat, WhatsApp, And More To Be A Next-Gen Sports Media Brand
While this isn’t a challenge, there is always that one question the promoters face: why is a garment or shoe rented out for so many thousands of rupees for two to three days, or why do they have to put a deposit down. Bhatia says, “I have spent a lot of time educating people. The clothing we are renting out is worth a few lakhs and we charge 10 percent of the garment cost, besides a deposit just in case there is some damage or loss. I have had cases where women have spilt wine or stepped on expensive gowns and then refused to pay up. In a few cases, they have just not returned the garment.” … [Read more...] about Don’t have enough dosh to spend on a Prada gown, Gucci bag or a Rolls Royce? Just rent it!
Lt Gen AK Singh (retd), Distinguished Fellow with Centre of Land Warfare Studies (CLAWS) and R Chandrashekhar, erstwhile member of the Armed Forces Headquarters Civil Service in their well-presented joint article, have put forth the view that “The simultaneous creation of a Department of Military Affairs as a separate vertical within the Ministry of Defence with the CDS as its ex-officio Secretary are each and together tectonic shifts that have moved the balance in civil-military relations to a new normal. It has also disruptively altered the entire edifice of the structure of decision making relating to matters of military.” Clearly, the test of such thrust and parry may come sooner than expected. … [Read more...] about India-China border clashes: How the post of CDS has impacted the chain of command in Indian military
Observe. Experience the existing journey and each touchpoint (physical and digital) through the lens of Generation N. Organize. Create a human and data-centered, cross-functional organization that prioritizes real-time shopping behaviors and consumer preferences, intentions, and values. Operationalize. Assemble executive sponsors and stakeholders responsible for touchpoints across the customer journey to assess patterns and convert insights into actionable pilots and programs. Invent. Explore opportunities to add new value to customer experiences, at every step, that align with and enhance customer progression. Take this opportunity to reimagine the customer experience for a digital-first consumer instead of adapting legacy journeys for digital platforms. Measure. Do more than just attempt to document ROI or track traditional KPIs. Consider customer-facing metrics that capture sentiment, satisfaction, customer experiences, and resulting performance in digital realms. This … [Read more...] about How COVID-19 created a new kind of consumer in just 90 days