Explore the full 2023 list of Fast Company’s Most Innovative Companies , 540 organizations that are reshaping industries and culture. We’ve selected the firms making the biggest impact across 54 categories, including advertising , beauty , design , and more. How do four septuagenarian Swedish pop stars pull off a dazzlingly energetic 20-song set list before thousands of fans in a custom-built stadium? Easy: They get their holograms to do it. ABBA Voyage , a stunning marriage of art and technology architected by the visual effects company Industrial Light & Magic (ILM), has been a critical and financial success. It’s also a symbol of how the live performance industry is being transformed by technology, as digital elements are deployed to deepen fan immersion while staying true to what makes a live music experience so irreplicable. With concerts becoming increasingly visual extravaganzas, artists have access to new mediums to explore their creative … [Read more...] about The 10 most innovative companies producing live events in 2023
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These 6 brands are growing by letting fans pursue their passions
A good product will win you customers, but it takes a lot more to create, cultivate, and keep true, actual fans. The magic word for most is community, and the brands here, being honored as part of Brands That Matter 2022, have found ways to foster and excite growing communities around them. Decades-old brands, including Fender guitars and Magic: The Gathering, are using new content to stay relevant. For Fender, this past year was about building a content hub full of tools for the millions of new people who started to play over the past few years as a COVID-19-lockdown-induced new hobby. Magic: The Gathering has leaned into celebrating a more diverse set of players with its direct-to-consumer platform, Secret Lair. Meanwhile, three-year-old wrestling upstart All Elite Wrestling has taken on a Goliath by showing a different side of its diverse lineup of stars. Here are the brands making the most of fun and fandom: All Elite Wrestling As discussions around mental … [Read more...] about These 6 brands are growing by letting fans pursue their passions
This company is making expense reports way less of a hassle
Ramp is No. 9 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023 . Explore the full list of companies that are reshaping industries and culture. Ramp cofounder and CEO Eric Glyman may lead an enterprise software company, but he’s not the type of guy who relishes the hard sell. (Ramp’s first sales hire, he says, was focused on customer success, not deals.) Instead, he likes to let Ramp’s products, including a corporate card and spend-management platform, do the talking. “We try to show the value first and let customers come to their own views,” Glyman says. A free calculator on the company’s website, for instance, predicts the dollar amount that prospective customers can expect to save if they switch to Ramp, based on their recent financials. If last year is any indication, Ramp’s product-first, gimmick-free approach has struck a chord, especially with small-business owners. More than 13,000 businesses now use the platform, a threefold increase year … [Read more...] about This company is making expense reports way less of a hassle