https://www.youtube.com/watch?v=1iXYTwuuLxs advertisement advertisement One of the challenges with creating a great stunt ad is figure out what to do as an encore. Molson Canadian faced this dilemma when following up its very popular “Beer Fridge,” which saw the beer brand travel around Europe with a red fridge that would only open with a Canadian passport. The stunt made international headlines and, until WestJet launched its tear-jerking Christmas opus, it was the most viewed commercial of the year in Canada. A very tough act to follow. Now the Beer Fridge is back. This time, however, the beer run is far more personal and considerably more ambitious. “The Beer Fridge–Project Indonesia” is about three real-life friends–one living in the remote Gili Islands in Indonesia, and two bringing their buddy a fridge stacked with frosty brews all the way from Canada, so that he can watch the upcoming Olympics in true Canadian fashion. It’s … [Read more...] about Molson Sent Two Guys and A Beer Fridge to Indonesia To Surprise A Friend. Here’s How.
The Trump administration is set to issue a 90-day extension of a license on Monday allowing U.S. companies to continue doing business with China's Huawei Technologies Co Ltd, two sources familiar with the deliberations said.Reuters reported Friday that an initial extension of around two weeks was expected and a longer extension was in the works, but had not yet been finalized due to regulatory hurdles. Over the weekend, the Trump administration's plans changed and it now plans to renew the temporary extension for the same 90-day period as it did in August, the sources said.After adding Huawei to an economic blacklist in May citing national security concerns, the U.S. Commerce Department has allowed it to purchase some American-made goods in a move aimed at minimizing disruption for its customers, many of which operate networks in rural America.Close The extension will be announced Monday, when the earlier reprieve is set to expire, the sources said. The sources declined to be … [Read more...] about US expected to grant Huawei 90-day license extension today: Sources
“Yesterday, I left my wallet at home,” says Chancelor Bennett, aka Chance the Rapper. It’s 9 p.m. on a fall evening at a Chicago recording studio, and he and his bandmates are packing up for the night. Four days from now, they will put on their biggest show of the year, at the city’s United Center. advertisement advertisement Bennett sits next to me in high-waisted track pants and a fitted tee. He admits to feeling a little overwhelmed by having a new baby at home and a new tour to prepare for, and yesterday was proof. He had taken his 4-year-old daughter, Kensli, to Dunkin’ for a rare treat before school. It was the first day all week that he had been able to do morning drop-off, and he’d wanted it to feel special. She picked out a glistening, sprinkle-topped chocolate doughnut, and he realized his pocket was empty. “It’s just a crazy letdown for a child,” he says, shaking his head, clearly still unable to forgive … [Read more...] about Chance the Rapper has nothing to fear but FOMO itself
Every successful career has its fair share of failures. The most memorable ones often happen early on—when you’re trying so hard to prove yourself, and haven’t yet realized that screwing up is an inevitable part of getting better. You will make a mess of things many more times throughout your career, but the sting of that first big one never quite goes away. advertisement advertisement Fortunately for us, our favorite designers have also made their fair share of mistakes, and it didn’t keep them from getting where they are now. Type designers sometimes screw up a font’s weight. Identity designers are haunted by the failed logos of projects passed. Susan Kare, for her part, designed an icon for systems failure—that turned out to be a failure itself. (Why? It scared people.) We asked eight designers to divulge: what was your first big work screw-up? Check out their answers below (and when you’re done, read about … [Read more...] about My First Big Screw-Up: Lessons From 8 Top Designers
“It’s going to be a landslide,” I assured liberal friends and family in the weeks approaching the election. As they expressed concern over Hillary’s resurgent email controversy, or their sinking suspicion that more people would vote Trump on election day than would readily admit it, I scoffed at their ignorance. advertisement advertisement “Have you checked out The Upshot?” I’d ask, like a Kindergarten teacher talking to a kid with a runny nose. “It’s by the New York Times. It has pretty much the best data viz team in the world. And it has Hillary with an 85% chance to win. It’s right on top of the site.” “Do you know FiveThirtyEight?” I’d float with a particular glee at the confounding, esoteric name they’d never remember well enough to Google later. “It’s the data site by Nate Silver. He’s pretty much the guy who called Obama in 2008.” By Election Day, I’d … [Read more...] about Why We Had No Idea Trump Would Win