More broadly, those metrics should inform a continuous process that begins with a deep, fanatical understanding of the customer experience. At MasterClass, we learned early on that potential students thought our courses looked too expensive, so we completely redesigned our course marketing pages. After reducing the amount of text and emphasizing photography and visuals, we found that students suddenly thought our courses looked like a bargain, even though they were the same price as before. We may not have had a successful company if not for this change. … [Read more...] about Software ate the world. Now it’s design’s turn
At first blush, it seems counterintuitive for brands to be asking for more regulations in their own sectors. After all, this means jumping through more hoops during the product-development process, then paying for third parties to certify their products. But there are many reasons why brands would do this. For instance, in the case of Knix, Griffiths believes all period underwear brands could be affected by concerns about unsafe materials and, by the same token, brands will thrive if there is better oversight across the whole sector. Also, it can be beneficial for brands like Beautycounter and Knix to be well-versed in product safety, and self-regulate their products. After all, if stronger safety laws are passed, their brands will be ahead of the curve. “It’s the Wild West in our industry,” says Griffiths. “But the period underwear industry is expected to keep growing over the next few years. It’s the right time for us to ensure that the products … [Read more...] about Period underwear could be toxic. Should it be regulated?