A burning question, left unresolved in management discussions of the hierarchy of needs, was the extent to which all jobs could offer scope for self-actualization. The hierarchy of needs does admit a range of differences among individuals and organizations, suggesting that, for some people, work is just a paycheck. Some experiments in redesigning jobs did seek to address all levels of the corporate hierarchy, from janitorial work to executive work, but many substituted rhetoric for real change. One management thinker, the American psychologist Frederick Herzberg, used the hierarchy of needs to argue in The Motivation to Work (1959) that companies needn’t provide better benefits to workers, because better benefits had only made workers entitled, rather than increased productivity. Such is the dark side of motivation. … [Read more...] about Is the search for meaningful work a trap?
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Student loan debt in America has hit $1.6 trillion. Why is a college party- (and college wallet-) friendly brand like Natty Light interested? Daniel Blake, senior director of U.S. value brands at Natty Light parent AB InBev, says that college debt is a financial burden that gets in the way of enjoying and reminiscing on the great parts of college life, and the brand’s 10-year commitment is designed to ease some of that burden. “Our goal in year three is to balance consistency, building on what we’ve already done, while bringing something new that highlights the issue in a way that gets people talking,” says Blake. “We think it’s important to raise awareness and even try to address some of the issues that affect our drinkers most, as long as we can do it in a credible way.” … [Read more...] about Natty Light wants to rent your diploma, but doesn’t really want to solve student debt crisis
Apple iPhone 11 lineup debuted with arguably the best camera performance of 2019 smartphones. However, the iPhone 11 series left a lot to be desired in terms of both design and refresh rate. But the lack of 5G had to be the biggest things missing on the iPhone 11 series; which is understandable considering it wasn’t a big selling point in 2019. … [Read more...] about Apple iPhone 12 may ship with indigenously built 5G antenna: Report