As brand building goes, it’s perhaps the company’s weakest link. It’s no shocker that this push comes now, amid the launches and continued growth of rival streaming platforms such as Disney Plus, Amazon Prime Video, HBO Max, and NBC’s Peacock, among others. Many of these are strong brands looking to extend our consumer goodwill to streaming, while Netflix is playing it the other way by translating an unmatched streaming strength into a stronger brand. … [Read more...] about Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
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According to recently released Dentsu Marketing Cloud Insights - India Millennial & GenZ Study 2020, OTT platform’s popularity as a source of entertainment especially during lockdown outshone all other popular lockdown-based recreational activities by a very significant margin with 70 percent of Indian youth turning towards OTT-based entertainment. … [Read more...] about OTTs become go-to platform for Indian youth amid COVID-19; Netflix, Amazon Prime lead list
Vaccine development is a long, complex process. Unlike drugs that are given to people with a diseased, vaccines are given to healthy people and also vulnerable sections such as children, pregnant women and the elderly. So rigorous tests are compulsory. History says that the fastest time it took to develop a vaccine is five years, but it usually takes double or sometimes triple that time. … [Read more...] about Explained | What is the 12-minute ad cap that TRAI is asking TV channels to follow?
The Twitter thread went viral and turned out that the user in question was not the only one offended by the promotion.Tragedy. If any incumbent is blatantly using every medium as mkting tool and is solely relying on mkting as the only tool, indicates the desperation and lack of self confidence the incumbent has. … [Read more...] about Twitter infuriated as popular Hindi TV serial hails BJP govt schemes with no disclaimer
There are broadly four types of vaccine — one, a vaccine based on the whole virus (this could be either inactivated, or an attenuated [weakened] virus vaccine); two, a non-replicating viral vector vaccine that uses a benign virus as vector that carries the antigen of SARS-CoV; three, nucleic-acid vaccines that have genetic material like DNA and RNA of antigens like spike protein given to a person, helping human cells decode genetic material and produce the vaccine; and four, protein subunit vaccine wherein the recombinant proteins of SARS-COV-2 along with an adjuvant (booster) is given as a vaccine. … [Read more...] about Filmboard can show you how to stick to your budget while making ad, short films