Share to Twitter Share to Linkedin Most people think that customer service is a department that handles complaints and problems. There may be a department or contact center that does, but customer service is more than that. It’s a philosophy that must be embraced by everyone in an organization, and that includes sales. I had a chance to interview Frank Cespedes for an episode of Amazing Business Radio . Cespedes is a Harvard Business School professor and author of six books, including his latest, Sales Management That Works: How to Sell in a World That Never Stops Changing . One of his books, Aligning Strategy and Sales , was hailed by Forbes as “… perhaps the best sales book ever.” Here are five lessons he shared, with my commentary following, that should convince you that selling with service is today’s best sales strategy. 1. Sales and customer service merge together. Selling with service is all about what we do to enhance the sales … [Read more...] about Selling With Service: Five Sales Lessons From A Harvard Business School Professor
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Share to Twitter Share to Linkedin In their excellent annual survey, Freelancing in America , Upwork points out that freelancers are more committed to the work needed to update and improve their skills, and more proactive learners, than traditional employees. Why? It shouldn’t be a surprise. Freelancers must keep their skills competitive and up to date. Whether a project manager or a software developer, your expertise is your golden ticket. Freelancers generally have less access to continuing education and certainly have less access to the cost (and time) free education that full-time staff are given. And, in turn, few online talent marketplaces have invested in education and skills building within their platform community. But, that’s beginning to change as thoughtful platform executives begin to actively and financially support the continuing competence of their freelancers, either as a free service or as a product offered for cost. For example, the … [Read more...] about The Best Digital Talent Marketplaces Are Educators
Share to Twitter Share to Linkedin In a recent review of Patreon , a leading digital talent marketplace for creatives, the good news was very good. It noted, “Thousands of artists, vloggers, musicians, podcasters, and other creators make their living. The six-year-old startup currently supports more than 100,000 creators, who receive recurring donations from over 3 million supporters, and it has become the center of a growing ecosystem for supporting creators online.” The success stories on the Patreon site are encouraging; for example, Chapo Trap House, a podcast with 19,837 patrons at the time of writing, was paying over $80,000 a month. But, The Outline conclusion was less salutary: despite the success stories, few Patreon members produce enough income to break through the minimum wage barrier. As the article concludes, “Only 1,393 — 2% — make the equivalent of federal minimum wage ...” To be clear, many freelancers are using platforms as side … [Read more...] about The Best Digital Talent Marketplaces Are Accelerators: Is Yours?
Share to Twitter Share to Linkedin When most professionals think of leadership skills, they tend to think of topics like conflict resolution, emotional intelligence, people management, problem solving, strategic thinking, project management, etc. Most of us don’t readily think of facilitation skills, but maybe we should. As a corporate trainer who has taught many traditional leadership topics for nearly two decades, I’ve consistently marveled at how facilitation skills tend to be the superpower that flies under the radar…unfortunately. Early in my career when I worked as a certified business strategy consultant with a Fortune 10 company, I was fortunate enough to attend an intensive three-day facilitation skills training workshop. Hands down, it was the best training of my career. I learned not just the mechanics of how to run an efficient and effective meeting but more importantly how to address dysfunctional behavior within a group, how to help guide a group … [Read more...] about Facilitation Skills Just Might Be The Best Kept Leadership Secret
Share to Twitter Share to Linkedin While virtual meetings were viewed a nice alternative for most teams just a few weeks ago, they’re now a necessity in our new coronavirus induced remote work environment. For many this means days filled with back to back virtual meetings and conference calls. Unfortunately, when these sessions are poorly run, they don’t just waste a lot of precious time, the inefficiencies can also impact bottom line results. As a facilitation expert, I’ve not only led more meetings than I care to count, but I’ve also taught facilitation skills for nearly two decades and along the way I’ve learned the really common problems teams encounter when meeting virtually. Here are my top five along with recommendations on how you can minimize them. Problem #1 – Rambling Discussion Everyone knows the price we all pay when someone starts rambling during the conference call or virtual meeting. They’re going on and on – maybe they’re venting about … [Read more...] about How To Combat Rambling Discussion, Distracted Participants And Other Virtual Meeting Landmines
More experienced workers are better suited for some roles, but older workers, too, should not worry much about who they report to. (Representational image: LinkedIn Sales Solutions via Unsplash) I have been observing of late that hiring younger folks in most workplaces, and for most roles, is becoming the norm. As a 30-something-year-old, I have started to feel like a geriatric (except when I remind myself there is much of life ahead of me). Thinking deeper, I know why I feel this way; my interactions are mostly with youngsters and not so much with older people at work. While I bring in the experience, they bring in the ‘hustle’ and we live happily together. But my case is the exception. Workplaces today are missing out on a vast amount of competence and thought innovation by not hiring seasoned professionals above 45 or 50 years of age. While this is the norm at most startups (in the early stages, to be more specific), it also holds true for many other industries. The only … [Read more...] about Why workplaces need experience capital
Share to Twitter Share to Linkedin Written by Aileen Zaera, Sr. Creative Sorceress of Ugami Inc. People are exposed to all kinds of traumatic events throughout their daily routines. Yet, not everyone reacts in the same way to adverse circumstances. What is it that makes the difference? The level of resilience that is possessed. Resilience is the ability of a person to quickly adapt to threats, negative situations, traumas, or others, regardless of the nature of the event. Many people are naturally born with a high level of resilience. But it is possible to build resilience using methods such as therapy, meditation, and video games. How do video games help your mental well-being? Video games (contrary to the popular belief of many parents in the 80s) are suitable for your mental health. Not only do they help little ones to develop essential areas of their brain, but they are also beneficial for adults. Among the benefits that video games bring … [Read more...] about How To Build Resilience With Video Games
I t took a less than an hour in 2013 for Anna Todd to change her life. The Army wife and part-time babysitter had spent a lot of time reading fan fiction, stories by amateur writers about existing fictional universes and real-life celebrities. So her erotic tale about Tessa and Hardin—a wholesome college freshman and a tattooed bad boy who is a thinly veiled stand-in for singer Harry Styles—came together quickly when she sat down to type the first chapter of After on her phone. Todd posted it to Wattpad , one of the world’s largest destinations for online reading and writing. After has since been read more than 1.5 billion times on Wattpad. It’s now a bestselling book series, with 11 million copies sold after Wattpad brokered a mid-six-figure deal for Todd with Simon & Schuster. She fully credits Wattpad with getting her in the door. “If I had sent After to any publisher, there’s no way they would have even read it,” says Todd, 29. Wattpad got paid for its … [Read more...] about $400M Fiction Giant Wattpad Wants To Be Your Literary Agent
Share to Twitter Share to Linkedin Getty Getty Why isn’t HR leading the freelance revolution? It’s a topic of some importance to me as a former HR executive, author and consultant. And, I confess some disappointment. Speaking recently at a large HR leadership conference in Europe, fewer than 30% described their organizations as far along in defining their workforce in future. Fewer still saw their organization ready to benefit from the freelance revolution. In workshops I’ve delivered to HR executive audiences in New York, San Francisco, Washington, D.C., London and elsewhere, it’s the same: HR leaders are well aware of what’s happening globally as the freelance revolution gains traction, but aren’t applying that insight to their own company’s freelance use in a meaningful and strategic way. Too often, HR delegated management of freelancers to Procurement or the discretion of individual managers. For a great many HR departments the default … [Read more...] about Why Isn’t HR Leading The Freelance Revolution?
Sandeep Bhushan Meta is hosting its inaugural marketing summit in India this month. The event is meant for senior business leaders and will specifically address questions around profitability and growth in the changing macroeconomic environment. Storyboard 18 caught up with Sandeep Bhushan, the outgoing Director and Head of GMS, India at Meta and spoke to him about Reels, the Instagram algorithm and the impact of current macroeconomic factors on businesses. Excerpts: Tell us about the inaugural Meta Marketing Summit happening this month. What is this event all about? Meta connects communities and businesses close to those communities. Our journey has been from text to video to metaverse. At all points in time, businesses are on our platforms; globally 200 million of them looking for consumers that are best placed to look for products that business offers. The current context makes it quite interesting. Which is where consumers have moved to digital; Facebook alone, for … [Read more...] about Storyboard18 | Brands that take a sharp view of growth will win market share: Meta’s Sandeep Bhushan