You may not know the term “parallax scrolling,” but you’ve probably seen it in action. In the past couple years, parallax has become perhaps the most popular site design tool out there, embraced by commercial products and (largely thanks to “Snow Fall” from the New York Times) mainstream media alike. The effect occurs when various page elements move at different speeds, creating a sense of animation and a heightened interactive experience (examples below). It’s a step away from pragmatism and functionality toward novelty and visual appeal. advertisement advertisement Whether that step takes web design in the right or wrong direction has become a topic of considerable debate. The parallax style has excited web developers and inspired any number of hype lists. It’s also triggered a backlash among critics who feel its bells-and-whistles approach detracts from actual content. Pitchfork creative director Michael Renaud recently told the … [Read more...] about Snow Fail: Do Readers Really Prefer Parallax Web Design?
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After three and a half years as CEO of the global branding and business strategy agency Wolff Olins, Ije Nwokorie has stepped down, leaving former chief operating officer Sairah Ashman to take his place. (Nwokorie will stay on at the company to mentor client teams.) advertisement advertisement With 23 years working at Wolff Olins, Ashman has a deep familiarity with how the company–whose recent work includes branding for Zocdoc, Grubhub, and 3M–is run. But with an interest in new technologies and a recent masters degree in digital sociology, she is also poised to offer a fresh perspective on the future of branding. One area of focus for Ashman is artificial intelligence and how businesses will be more nimble than government to set the ethics standards for new technologies. Wolff Olins is partnering with leaders in AI, she said, and is interested in helping shape business strategies for new technology companies (for example, by … [Read more...] about Wolff Olins’s New CEO On Branding, AI, And The Future Of The Design Agency
In the 13 years that art collective Odyssey Works has been active, only a few dozen people have ever seen their work. They create experiences for an extremely narrow demographic–one person at a time, who they select through an extensive application process. advertisement advertisement Odyssey Works, which was founded by artist and architect Abraham Burickson, then launches into a full scale investigation of its subject’s life. Their goal is to find out who that person is on the deepest level possible, and in doing so, create an experience that will move them. These performances occur over the course weeks or even months, culminating with an intense, weekend-long series of events. The results are like a surrealist version of The Truman Show. Their most recent work was made for the author Rick Moody, a long-duration performance entitled When I Left The House It Was Still Dark. In this piece, Moody had such diverse experiences as receiving a children’s book … [Read more...] about Designing For Misuse: Odyssey Works’ Abraham Burickson On How Architecture Inspires His Art
Earlier this summer, Airbnb paired up with the media startup News Deeply on an installation called Shadow to Light for San Francisco Design Week. Guided by the festival’s theme, “Question Everything,” the two companies wanted to create a piece that would challenge visitors’ viewpoints and ask them to recognize implicit biases. But when Airbnb experience research manager Anne Diaz, who led the content development of the project, asked the News Deeply journalists how they report without bias, she was surprised to hear them say that they don’t. “Everyone has bias,” Diaz tells Co.Design. “The thing to do is to make sure you are recognizing that bias and talking to people with a range of perspectives—particularly people who disagree with the perspective or angle of the piece.” advertisement advertisement The resulting installation—a multimedia project that told refugee stories … [Read more...] about Airbnb Debuts A Toolkit For Inclusive Design
Pioneering graphic designer, artist, and activist Elaine Lustig Cohen died yesterday, according to the graphic designer Prem Krishnamurthy, her friend and collaborator. advertisement advertisement Married for seven years to the influential graphic designer Alvin Lustig, Elaine Lustig Cohen was a fierce graphic design talent in her own right. After Alvin’s death in 1955, Lustig Cohen began her own practice at the age of 28; she has since developed her own voice, produced a significant body of work and will leave a lasting influence in the graphic design world. In the late 1940s she enrolled in the Newcomb College at Tulane University where she studied art and trained on basic Bauhaus fundamentals. Discouraged from pursuing a career in art as a woman, she went on to University of Southern California to study art education. In 1948 she married Alvin Lustig and taught junior high school for a year before quitting teaching to work in Alvin’s studio. There she learned … [Read more...] about Pioneering Graphic Designer Elaine Lustig Cohen Dies At 89