When it comes to the Ten Commandments, there’s quite a few to remember. Talk about cognitive strain. Guess, Hick’s Law wasn’t much of a thing back in Biblical times. advertisement advertisement For your convenience, we’ve narrowed down our list of commandments to just three. Yep, three. These are the three essential, non-negotiable elements for a great UX design. They can be used as a checklist for every UX project you do and shouldn’t be too hard to memorize. Let’s get started. Thou Shalt Be Useful The first and most important requirement: your product is actually useful. It doesn’t matter how usable or desirable it is if it doesn’t serve some purpose in your user’s life. In fact, studies placed usefulness at 1.5 times as important as usability. LIke we first said in Web UI Best Practices, there shall be no other “gods” besides usefulness. So, how do you define usefulness? Painkillers & Vitamins … [Read more...] about The 3 Commandments of Great UX Design
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In many respects, 2017 was an incredible year for design. Brands such as Nike took a powerful stance on inclusion. Virtual reality enabled exciting new experiences. Inventors solved some of the longstanding problems mainstream design has ignored, like better breast pumps for nursing mothers. However, there were plenty of blunders, frustrations, and annoyances, too. Simply put, these 10 design trends need to die. advertisement advertisement Opaque Algorithms Has the moment of reckoning finally come for opaque algorithms? Algorithms are the silent puppeteers of our lives, deciding how we vote, what we read, how we dress, what we watch, how we’re policed, and more. We don’t know how these algorithms work. What’s even more troublesome is that the companies that are designing and using these algorithms often don’t either. One of Facebook’s algorithms, for example, created anti-Semitic categories for users, which violated the site’s … [Read more...] about The 10 Design Trends Of 2017 That Need To Die
One of the hardest things about design is keeping track of the terminology. There are many words to learn, and definitions frequently overlap. But don’t think for a moment that any two terms mean the exact same thing. Distinctions abound. Abbreviations matter. advertisement advertisement So it is with user experience and customer experience design, or UX vs. CX. The two disciplines are so closely related, their differences so murky, that they are sometimes used interchangeably. Originally, the UX umbrella was meant to cover every facet of an individual’s interplay with a company, but our distinctly digital age complicated things. UX is now associated with the quality of interactions between a user and a digital product, and CX design has come to encompass all the other encounters that a person has with a business. All other encounters—the scope is enormous. Today, UX designers typically focus on a series of goal-driven tasks and the overall quality of … [Read more...] about Branding is dead, CX design is king
With VR fashion shows and tech-fueled retail experiences, the fashion company Rebecca Minkoff has its eye squarely on the future. But just as the brand was experimenting with ways to disrupt the fashion dictatorship, it was entrenched in an incredibly archaic tradition: the runway show. As of its Spring 2016 show, Rebecca Minkoff is staging a new experience, and the hope is that other labels follow suit. advertisement advertisement We all know the fashion show spectacles as an exercise in brilliant showmanship. Designers choreograph the procession of models done up in the season’s garments, make up, and hair. Some produce elaborate sets and stage cheeky gimmicks. In spring, designers show fall and winter trends and vice versa. The productions are rooted in giving magazine editors and retail buyers a glimpse of what’s ahead so that they can take note of burgeoning trends and plan on what to feature in their stores or pages months down the line. This also gives … [Read more...] about How Rebecca Minkoff Is Disrupting The Traditional Runway Show
Superhuman athlete, comedic actor, and $500-million brand LeBron James is now a typeface. So are Kobe Bryant and Kevin Durant. Working with the London-based design firm Sawdust, Nike has created fonts for some of the most popular basketball players. Eye-roll inducing? Certainly. It’s also smart—if used the right way. advertisement advertisement Composed of Jonathan Quainton and Rob Gonzalez, Sawdust has carved a niche in the bespoke typeface business mostly working with editorial clients. They met while studying graphic design at Oxford and after working separately as freelancers and at agencies in Denmark and London, the two banded together to open their own studio in 2006. (You might recognize their identity for Fast Company‘s Innovation Festival and Innovation by Design Awards.) Nike Basketball has worked with Sawdust on and off for years to create logos for its players, like Maya Moore and Blake Griffin. And while a logo is the norm for marketing … [Read more...] about Typefaces For Pro Basketball Players: Gimmick or Genius?