The latest dimension to be touched is admissions. Applicants to the Berkeley-Haas school are now asked to address the four values in one way or another in their application. The admissions class of 2011-2012 is the first class in which all were exposed to the values-influenced application. Dean Richard Lyons, the chief culture builder, challenged the admitted to consider that “the business school choice is lifelong–don’t make lifelong choices that don’t fit.” … [Read more...] about What Happened When UC Berkeley’s B-School Cherry-Picked Students Who Personify Its Values
Today, Hopkins is a model student. For the past two years, he and his team have been obsessing over the new UI for Hulu’s network bundle, deconstructing everything from a screen’s “information density” (how many titles you see at one time) and background color gradation to how much time it takes new users to complete the onboarding process (three minutes). The result is an elegant, recommendation-filled interface that’s filled with poster art, one that’s worlds away from the experience of pulling up a clunky grid of channels and deciphering hard-to-read text. In fact, browsing channels and titles is presented as a last resort. Instead, the new UI steals innovations from Netflix and Spotify and applies them to live TV: Users get customizable profiles, and Hulu surfaces content for them in real time. Some of its selections are users’ own picks; the rest comes care of Hulu’s predictive algorithms. To help educate these algorithms, the … [Read more...] about Can Hulu Reprogram The Way We Watch TV?