Don’t mess with college football fans: Don’t mess with their teams. Don’t mess with their tailgating parties. Don’t mess with their booster clubs. And don’t you dare mess with their graphic design. advertisement advertisement There’s been big controversy buzzing since Michael Bierut and Michael Gericke of Pentagram recently unveiled the redesign of the new Big Ten logo: “New Big Ten Logo Looks Like It Took 25 Seconds To Make? blared one website; a commenter at Time took the idea further: “…looks as if it needed an elementary-school stencil and an oven timer to complete.” Armchair quarterbacks have have now become armchair designers. Some are demanding the Big Ten eliminate the logo and crowdsource the design amongst its college sports enthusiasts. Is this another Gap fiasco in the making? Let’s play defense. Part of the controversy has been that the logo includes the number “10,” even though the … [Read more...] about Why Do College Sports Fans Hate the Big Ten’s Smart New Logo?
The text below says fa-jii’a, a combined phrase roughly meaning “and it arrived.” Which is easier to read, the black or the blue type? That’s the question Lebanese typeface designer Nadine Chahine–creator of some of the best-selling Arabic fonts–is trying to figure out. She developed these texts and uses computers to track people’s eyes as they read them. It’s relatively new work in Arabic; there’s little research into which typefaces improve readability. And the stakes are high: “The Middle East has lower literacy rates,” she says. “The best way to resolve our problems is to encourage people to read more.” Timeline 2000 Graduates from American University of Beirut Lebanon with creativity award 2005 Starts work at Linotype 2007 Releases Linotype’s Frutiger Arabic; the typeface is an immediate best-seller 2011 Featured in Meggs’ History of Graphic Design advertisement … [Read more...] about 69. Nadine Chahine