“There’s a lyric of Beyoncé’s that I think about a lot,” says Moj Mahdara, Beautycon CEO and cofounder: “‘I woke up like this.’ I noticed a distinct change in mood, culture, the ‘Gram, and the attitude across the board when those five words came out. It was an anthem. It literally unlocked permission for everyone, when they wake up, to say ‘I’m flawless. I’m good as I am.'” In a talk with Romanian-American eyebrow mogul Anastasia Soare, Mahdara addresses the struggle of starting a business as an immigrant and what it means to be self-made, while in conversation with recording artist French Montana, Mahdara reveals that the rapper requested to appear at Beautycon to share the importance of the women who raised him and work with him. With Indian actress and producer Priyanka Chopra, Mahdara explores the controversial nature of beauty pageants and why women should support other women. More than makeup samples … [Read more...] about Beautycon evolves beyond makeup
Sections SEARCH Skip to content Skip to site index Self-Care Subscribe Log In Log In Today’s Paper Self-Care | Cardi B’s Tips for Making ‘Money Moves’ Advertisement Supported by The rapper talked to Moj Mahdara, the C.E.O. of Beautycon, about financial literacy and how more women in beauty can “chase the bag.” ByCrystal Martin April 10, 2019 There is a lot of money to be made in beauty, and right now and So she brought in a case study: Cardi B, the queen of “money moves.” Cardi talks about money without condescension. “Everything she’s telling you — about spending, saving, taxes — is transparent and through her lived experience,” said Ms. Mahdara. At Beautycon NYC, Ms. Mahdara shared a common statistic on pay parity: A woman makes around 80 cents on a man’s dollar (recent study found the gap is worse than that, 49 cents to … [Read more...] about Cardi B’s Tips for Making ‘Money Moves’
This age cohort already boasts $500 billion in buying power. What have you done to appeal to them? Jennifer Spencer Published 11:00 am CST, Friday, February 15, 2019 Photo: Gpointstudio | Getty Images Photo: Gpointstudio | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: Gpointstudio | Getty Images 5 Simple, Science-Backed Ways Entrepreneurs Can Connect With Gen Z 1 / 1 Back to Gallery Whether you’re prepared for their impact or not, Gen Z is already here. This group, which makes up over one-fourth of the U.S. population and includes those born from the mid-1990s to the early 2000s, has already begun to enter the workplace and is becoming powerful consumer group. … [Read more...] about 5 Simple, Science-Backed Ways Entrepreneurs Can Connect With Gen Z
The more you increase the personalization of your marketing, the better your ads will perform. Think ... Oreo cookies. Christine Alemany Published 11:00 am CST, Monday, January 21, 2019 Photo: Aleksandra Baranova | Getty Images Photo: Aleksandra Baranova | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: Aleksandra Baranova | Getty Images Smart Brands Won't Generalize When It Comes to Gen Z 1 / 1 Back to Gallery Startups know that the key to winning sales is wooing consumers. Yet sometimes, founders focus too much on generational stereotypes rather than personalized sales strategies. The fever around Generation Z is a perfect example. Gen-Zers are on the … [Read more...] about Smart Brands Won’t Generalize When It Comes to Gen Z
CEO Moj Mahdara is helping brands across industries connect with the next generation of consumer. Stephanie Schomer Published 8:00 am CST, Wednesday, January 16, 2019 Photo: Courtesy Of Beautycon Photo: Courtesy Of Beautycon Image 1 of / 1 Caption Close Image 1 of 1 Photo: Courtesy Of Beautycon Don't Know How to Reach Gen Z? Just Ask Beautycon. 1 / 1 Back to Gallery “Excuse me, where did you get that?” A very polite teenage girl taps me on the shoulder and points to the large eyeshadow palette I’m holding. “They’re handing them out at the Target booth,” I reply -- and before I can ask her about what she is doing here, at one of the most curious … [Read more...] about Don’t Know How to Reach Gen Z? Just Ask Beautycon.