- Used to spending lavishly, COVID-19 struck a severe blow to that mindset.- Post COVID-19, it is time to tap into this opportunity but there is a need to articulate new virtues of the brand for the lockdown has brought about clear behaviour change in this wide segment.- Tap into his or her discretion rather than mere impulse to buy. … [Read more...] about Coronavirus pandemic: Seven mantras to tide over downturn in the post-COVID-19 world
