For years, Gmail turned off inline images by default, requiring users to manually display them if they so desired. That changed Thursday, when Google announced it would serve Gmail images through its own secure proxy servers: Inline photos will be displayed automatically without posing a security risk to recipients. Inadvertently or not, the rollout of this feature gives Google an upper hand against email marketers. When companies send marketing blasts to customers, they can collect a gamut of information by affixing images with unique identifiers. That includes location, device type, and the date and time the email was viewed. Though users could avoid being tracked by choosing not to load these images hosted on third-party servers, today’s news means Google is taking away companies’ ability to measure the success of their email marketing campaigns. Instead of tracking by images, the only metric they have remaining is whether users click on links embedded in their emails. … [Read more...] about Is Google Waging War On Email Marketers?
Award winning marketing campaigns
You’re crazy! advertisement advertisement That’s something extreme athletes—the ones who risk their lives climbing sheer granite rock faces and skiing down the treacherous slopes—hear all the time. But a new “Question Madness”-themed campaign challenges that simplistic take on why these adventurers do what they do, presenting a deeper and, frankly, more moving and inspiring picture of what motivates some of the world’s most daring top-level athletes to go out and explore. At the core of the global digital content campaign, created by agency Sid Lee for the brand’s 50th anniversary, is “Question Madness,” a nearly two-minute anthem spot being released on Facebook today. Set to Cat Stevens’s “Miles From Nowhere,” it features breathtaking expedition footage from the likes of snowboarder Xavier De La Rue and climbers Emily Harrington, Alex Honnold, and Renan Ozturk, as well as other vintage clips from … [Read more...] about A New Campaign From The North Face Taps The Emotion Of Exploration And Adventure
advertisement advertisement “I never thought I’d be sitting here saying, ‘Oh, I directed part of a Target back-to-school campaign,'” Claire Jantzen tells Co.Create. It is rather remarkable given that she is 17 years old and starting her senior year of high school in just a few weeks. The director is part of a group of nearly two-dozen young people ages 8 to 17 who created all of the major elements in Target’s new back-to-school campaign, which launches today and includes broadcast TV and digital video, radio, social and in-store marketing. The kids performed the functions any adult would take on, including drafting storyboards and scripts, illustrating the creative and directing and styling the commercials. The tween girl band L2M performed the campaign’s theme song. Explaining why kids were given major creative roles in the campaign, Karen Costello, executive vice president and executive creative director at Target ad agency Deutsch, says, … [Read more...] about Target Hands Over The Making Of Its Back-To-School Campaign To Actual Kids
Last month the Pentagon awarded a $10 billion cloud-computing contract to Microsoft after months of three of the largest cloud-computing players companies vying for the contract. JEDI stands for Joint Enterprise Defense Infrastructure and is one of the initiatives the U.S. Government is taking to modernize its critical computer infrastructure. When the Pentagon announced Microsoft was the winning contractor on October 25th, many in government and industry were stunned as it was widely believed Amazon was well in the lead for the contract. As MarketWatch reports, the belief that Amazon would win it was boded by the fact that Amazon Web Services is already used by over 5,000 government agencies and the company already has a $600 million cloud computing contract with the CIA. That’s to say nothing of the fact that the government awarded Microsoft vendors a different defense contract worth $7.6 billion just two months earlier. So why did Microsoft win out over Amazon? That’s … [Read more...] about Amazon will fight the awarding of the Pentagon’s $10 billion JEDI contract to Microsoft
WHAT: An ad being shared via email and social media that uses the election of Donald Trump to promote the sale of hats. advertisement advertisement WHO: AJM International, a Canadian promotional products supplier. WHY WE CARE: Someone at AJM International thought it would be a good idea—wait, not just a good idea but a GREAT idea—to reach out to potential customers with an ad celebrating Trump’s “Make America Great Again” hats. As you can see, the ad claims that Hillary Clinton spent $100 million on ads and billboards during the presidential campaign while Trump spent $9 on a hat. This makes no sense, of course. According to CNBC, Trump’s campaign spent roughly $240 million on advertising through mid-October, while Clinton was up to more than $450 million at that point. The inaccurate copy aside, the real problem is that AJM International’s ad is offensive to anyone who was shocked and repulsed by Trump’s campaign, which was … [Read more...] about Least Creative Ad of the Day: One Company Says Hats Off To Trump’s Marketing