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If you're afraid someone is going to steal your idea, you're not alone. This is a very common fear. Will a patent help? No, not really. Not in the way you've been led to believe, anyway. Here's the truth. Protecting your idea completely -- meaning excluding all imitators -- is going to be difficult at best. If your idea becomes a successful product, the copycats won't be far behind . There will be infringers and knockoffs. This is simply a fact of life. As a person who is coming up with new ideas, I know this is not what you want to hear. It's a little bit discouraging even. But you shouldn't let this reality stop you, because there is good news. Today, success in the marketplace is all about selling first and fast, and the quickest way to transform an idea into a widely distributed product is by partnering with a company already in business. That's why licensing your invention to a company that has great relationships with major retailers is the best form of protection you can … [Read more...] about The Best Form of Protection For Your Invention Idea

Share to Twitter Share to Linkedin When LVMH purchased Scottish whisky distillery Glenmorangie in 2004, for a cool for £300 million ($362 million), it didn’t seem entirely in-line with the company’s portfolio. While the Moët Hennessy empire was already packed with many award-winning and respected liquids, Glenmorangie felt a tad, well, traditional, in comparison. And it showed in the numbers; profits fell as the blended companies found their flow—only to be lifted after a minor rebrand in 2007. The company introduced a new, curvaceous shape to set the brand apart from other scotches on the market, positioning itself as a premium and international brand. And the rest, as they say, is history. Thanks to savvy marketeering and growing consumer interest in whisky, The Glenmorangie Company recorded its best-ever sales performance at the start of the year, revealed plans to invest “tens of millions of pounds" per year to ensure it meets demand from … [Read more...] about Why Glenmorangie Rebranded

Share to Twitter Share to Linkedin Image via Wikipedia It’s officially celebration season in Las Vegas, a virtually non-stop series of huge festive weekends starting with a blowout New Year’s Eve, followed immediately by the big college bowl games, the NFL playoffs, and the mother of all Vegas parties, the Superbowl. So if you have any plans to be in Sin City in the near future and want to live it up, I have a special treat for you. Today my special guest expert is David Lynch, contributing wine editor to Bon Appétit magazine . Lynch is also the author of respected Italian wine reference Vino Italiano , co-author of the satirical Wine Snob’s Dictionary , and Beverage Director at San Francisco’s Michelin-starred Quince Restaurant . As a Senior Editor at Wine & Spirits , he won a James Beard Journalism Award, and as a wine director he won a James Beard Restaurant Award for Outstanding Wine Service. David Lynch is an … [Read more...] about 5 Greatest Las Vegas Wine Lists

Share to Twitter Share to Linkedin The Rei was an inspiring project and a touch ahead of its time. In 2009, Japanese material firm Tras engaged the renowned product designer Keita Shimizu to create a chair that uniquely showcased its advanced carbon composite craftsmanship. The duo drew inspiration from Japan’s long history of composite work and lacquering, while the chair’s execution paid homage to the 1,300-year-old Ashura statue — a national treasure made entirely from composites. Tras has now engaged the Swiss tech materials innovator Bcomp to do something similar using its award-winning ampliTex natural fibers for a Rei chair with sustainability credentials. Bcomp’s fiber composite solution is derived from nature but rivals artificial carbon fiber in agility and toughness. Plus, it adds a novel technical aesthetic to the chair. As one of the country’s leading composite specialists, Tras works primarily on race cars and motorcycles. The Rei chair is … [Read more...] about Swiss Tech Firm Bcomp’s Natural Flax Fiber Forms A Modern Rei Icon

I could tout the benefits of licensing product ideas all day long. Sometimes it feels like I do. As a creative, licensing has always been attractive to me. I enjoy improving upon existing products and making people smile. I’m much less interested in the practical realities of running a successful product business, like manufacturing, distribution, and marketing. I know for sure because I once started a guitar pick business in-between licensing deals. It was a wild, exciting, stressful ride. We ended up selling Hot Picks in more than 10,000 stores nationwide as well as winning “Best in Show” at NAMM twice in a row. Some inventors disagree with me. Their attitude is, “ I’m the one that came up with this great idea, but now I’m only getting paid a tiny fraction of each unit that sells?” Coming up with a marketable product idea just isn’t that difficult. I’m happy to outsource the heavy lifting in exchange for passive income. At the end of the day, I think the best way of looking … [Read more...] about The Unexpected Benefit of Licensing a Product Idea

GAS LINES IN AMERICA… Four Governors Declare States Of Emergency Due To Gasoline Shortage Four governors declared states of emergency in response to gas shortages brought on by the Colonial Pipeline hack. Democratic North Carolina Gov. Roy Cooper declared a state of emergency on Monday due to his state’s gas shortage. Republicans Govs. Brian Kemp of Georgia and Ron DeSantis of Florida, and Democratic Virginia Gov. Ralph Northam declared states of emergency on Tuesday. Republican South Carolina Gov. Henry McMaster announced that he would not declare a new state of emergency because the state was already in one due to the COVID-19 pandemic. Kemp suspended Georgia’s gas taxes, while Cooper eliminated transportation regulations. McMaster instituted anti-price gouging laws. Virginia Republicans called on Northam to suspend the state’s gas tax. CBS NEWS… The South was being hit hardest. Late Monday, almost 6.5% of gas stations in Virginia were out of fuel, … [Read more...] about Editor Daily Rundown: Governors Declare States Of Emergency In Response To Gas Shortages

Saying “the countdown has begun,” 23-time Grand Slam champion Serena Williams announced Tuesday she is ready to step away from tennis so she can turn her focus to having another child and her business interests, presaging the end of a career that transcended sports. In an essay released Tuesday by Vogue magazine, and a post on Instagram — the sorts of direct-to-fans communication favored these days by celebrities, a category she most definitely fits — Williams was not completely clear on the timeline for her last match, but she made it sound as if that could be at the U.S. Open, which begins Aug. 29 in New York. “There comes a time in life when we have to decide to move in a different direction. That time is always hard when you love something so much. My goodness do I enjoy tennis. But now, the countdown has begun,” Williams, who turns 41 next month, wrote on Instagram. “I have to focus on being a mom, my spiritual goals and finally discovering a different, but just (as) exciting … [Read more...] about Serena Williams says “countdown has begun” to retirement

If you are a relative of government employees, you would have heard “horror stories” of “very poor” banking service and unresponsive feedback from the government-owned and operated Land Bank of the Philippines. Together with Pantawid Pamilya beneficiaries and elderly pensioners, they are experiencing “unavailable ATM machines”, downtimes and outages, especially during “sweldo” time. It is becoming normal to see long lines of people in Landbank branches in Metro Manila. We were told that on a per-day basis, Landbank can only service up to 1.1 million transactions in its banking operations nationwide. Clearly, this “service quota number” is not enough for all the daily transactions of more than 2 million government employees, about 4.4 million Pantawid Pamilya beneficiaries and the 3.3-million indigent senior citizens. Why are they allowing this? Are they not aware that people need money due to present hard times yet they continue to inflict harm and delays? I was informed that in … [Read more...] about Landbank services to gov’t employes, 4Ps, pensioners need improvement

Share to Twitter Share to Linkedin Famous Churchill Downs racetrack - you have to see it in person to appreciate it. I’ll Have Another, as in I’ll Have Another Kentucky Derby, hopefully as soon as next year. I just returned from Louisville, Churchill Downs, and “The Most Exciting Two Minutes in Sports,” and I can sum my experience up in one word: Awesome. I’ve been to a lot of major sporting events, including the Super Bowl, and the argument could be made that the Kentucky Derby is the best of all, mainly because it is about so much more than the race itself. Go to the World Series or NBA Finals and you get 3 hours of entertainment. Much of the fun surrounding the Super Bowl is in the form of invitation-only parties and VIP events, not the game. But the Kentucky Derby is the complete package, morning to night fun - for two full days - at a minimum. You don’t have to know anything about horse racing to love the Derby, with all its pomp and … [Read more...] about The Kentucky Derby: Great Fun And A Must-Do For Your Bucket List

To become truly successful at licensing your new product ideas, you must know the industry you're inventing for like the back of your hand. There's no better way of getting to know an industry than by attending its annual trade show. Between the cost of transportation, lodging, and food, it's true that expenses quickly add up. Plan ahead, because there are numerous benefits. In my opinion, these are among the most significant. 1. The inspiration you receive from checking out the new innovation. I can almost guarantee that you will walk away with new ideas for products. Trade shows are exhilarating! You will feel reenergized. 2. Face-to-face meetings. When you can connect with people in your industry with the click of a button over LinkedIn, does meeting in person still have value? Even more, I'd argue. If your goal is to build a long-term working relationship that benefit both parties, there is simply no replacement for shaking someone's hand and looking them in the … [Read more...] about 7 Reasons Product Developers Should Attend Trade Shows