Building a creative pipeline A decade ago, as part of Nike’s 2010 World Cup marketing campaign, the Swoosh launched a program called “The Chance,” in which it used social media to find hidden soccer talents around the world. Finalists were invited to a Nike Academy training program with all the pro scouting that you’d expect. Eight of those kids eventually became professional footballers. Two of them—Australian Tom Rogic and South Korean Seon-Min Moon—even played for their respective countries in the 2018 World Cup. … [Read more...] about Kamala Harris made a splash in Converse. Can the company keep the magic going?
Australia 2015 world cup squad
At 35, Yuvraj Singh is definitely not getting any younger and considering the fitness standards the current crop of Indian cricketers set, led by none other than skipper Virat Kohli and old warhorse MS Dhoni, the southpaw’s omission from the squad for the first three ODIs against Steve Smith's Australia did not come as a surprise. While pundits are already busy discussing if this is the end of the road for one of India’s best limited-overs cricketers, former selector Saba Karim begs to differ. … [Read more...] about Discount Yuvraj Singh at your own peril, says former selector Saba Karim
We’ve been helping studios that are not fully digital to get on our virtual platform because the preponderance of the industry is based on physical location. When they had the pivot to go virtual, the first thing that most [studios] tried was Instagram live, Facebook live, or even Zoom. But these systems are really disconnected from [the studios’] core operating systems. Our digital platform enables studios to integrate their online classes with our management systems, so that people can book and pay for digital classes. This lets studios offer hybrid memberships where people can sign up for both virtual and in-person classes as things open up. We think the future of the industry is studios being able to offer both. … [Read more...] about The fitness industry will survive the pandemic, but it will look very different
Much of the new science surrounding CRISPR Cas-9 has come from scientists with a stake in the intellectual property. Last year, David Liu, a scientist at the Broad Institute and cofounder of gene-editing therapeutics company Editas Medicine, published a way of making more precise edits with fewer unintended effects using a new process called prime editing. One of Doudna’s companies, Scribe Therapeutics, is engineering CRISPR molecules, rather than using the ones found in nature, in order to do away with the natural aspects that get in the way of putting it to good use as a targeted gene editor. The company just raised $20 million and signed a deal with pharmaceutical company Biogen to implement its technology. … [Read more...] about 2 women won the Nobel for CRISPR, but the battle for its patent rages on
Senator Cory Booker: It is past time that we close the gender pay gap. On average, women in America are paid 82 cents for every dollar earned by men. Black and Latinx women make 62 cents and 54 cents for every dollar earned by men, respectively. We also need to ensure that women, and all underrepresented groups, are included in the jobs of tomorrow—namely, STEM-related fields that have been traditionally dominated by men. That starts with passing the STEM Opportunities Act, which would provide more access to STEM for underrepresented groups, including women and people of color. … [Read more...] about The future of work needs women to succeed. Our economy depends on it