The world loves movies, and there probably couldn’t be a more obvious place for that statement than Cannes. But today, producers Lawrence Bender (Pulp Fiction, An Inconvenient Truth) and Steve Golin (Spotlight, The Revenant, Mr. Robot), along with BBH creative chairman John Hegarty, and UNICEF’s chief of public advocacy Claudia Gonzalez, were on stage at Cannes Lions to discuss how that love can be translated into cultural change. advertisement advertisement Bender said he saw the positive impact of film through An Inconvenient Truth, which played at the Cannes film festival 10 years ago. “I got to see first hand how a movie can inspire, educate, and help create a movement,” said Bender, adding that whether it’s a Quentin Tarantino film or a documentary on a global issue, film is about one thing. “At the end of the day we’re just telling stories. Making a documentary is very hard, it’s not just about what the subject is, … [Read more...] about Steve Golin And Lawrence Bender Talk About How Film Can Drive Cultural Change
Arts culture entertainment
The rise of maker culture over the last decade–beyond specialty mags and tech-heavy message boards–has been as inspiring as it’s been meteoric. We’re at the point where a major athletic brand like Under Armour is experimenting with 3-D printed sneakers. advertisement advertisement Open-source technology and design has many industries shaking in their brand boots (and has given their legal departments the flop sweats). And given the sheer volumes of regulation and legislation, one might expect the health care industry to be the least receptive to public tinkering. That said, it’s also the area where greater personalization and problem-solving could potentially have the most significant impact on people’s lives. That’s what global chief creative officer of Publicis Health Graham Mills was thinking when he brought scientists, tech thinkers and makers Cory Doctorow, James Young, and Dr. Gokul Krishnan to the Cannes Lions Festival of … [Read more...] about How Can Maker Culture Help The Health Care Industry?
To the uninitiated, Rick and Morty offers plenty of reasons to stay uninitiated. advertisement advertisement But those reasons are bogus. I first walked into Adult Swim’s sci-fi comedy minefield of mindfuckery in the middle of its second season. By then, the show had already become a word-of-mouth hit. People talked about it as an inevitability: “Have you seen Rick and Morty yet?” And sure enough, after I ingested enough to appreciate its consistency, I thought of several people I either wanted to recommend Rick and Morty to or talk with about it. Somewhere along the line, though, the conversation around the show shifted. The wave of hype that had hoisted it into the cultural zeitgeist came crashing down, and the word of mouth now centered on its apparent toxicity. By late 2017, being a Rick and Morty fan was its own special pejorative. A friend told me that her terrible Tinder date had been a real “Rick and Morty kind of guy,” and I a) knew … [Read more...] about It’s time to forgive ‘Rick and Morty’ for its toxic fandom
Trump’s ubiquitous bright red trucker hat, festooned with “Make America Great Again,” is now seared into our collective memory. It was the most hated and most loved symbol of the election, the most comical and the most serious. It was a poorly designed product that turned out to be very strong branding. It was the most misunderstood design of the election–for designers and non-designers alike. advertisement advertisement But most of all, it’s a lesson about the limitations of “good” design. “No one wants to give [Trump] credit, understandably, because it’s not something that was designed,” says Lindsay Ballant, a designer, art director of The Baffler, and adjunct professor at the Maryland College of Art. “It should be something that designers think about. Good design doesn’t necessarily mean effective design.” As we move on from the 2016 election and contemplate the role of design in subsequent … [Read more...] about The Worst Design Of 2016 Was Also The Most Effective
As an undergrad in design school, back when print was king, we were taught that the practical rules of identity development were: Keep it simple enough to be effective on a business card and stationary, and the logo should always be reproducible in one color, vector art with no gradations. Then, as now, a strong creative idea was the key requirement, but today, logos–and the identities that support them–often need to work harder than they did in the pre-digital age. Now, the logo and its extended identity can take on a more dynamic role in brand storytelling by leveraging the familiarity that comes from the frequent and virtual nature of the fast-paced conversation between a brand and its consumers. Google’s ever-changing logo is an obvious and literal example, but even brands as diverse as DC Comics, Brand USA, and JCPenney have recently evolved their identities, building variation and storytelling into the system, not just for variety or complexity but to instill a … [Read more...] about Our MVP Pick For Super Bowl XLVI: The Old-School Branding System