Artificial intelligence big 4

Share to Twitter Share to Linkedin Evolving trends in the publishing industry tend to have an outsized effect on the marketing world, as well. The content that marketers produce to reach their target audiences comes in many different formats, and whether it’s digital, print, video or sound, how it is published and distributed will have a major impact on the results a campaign generates. Knowing which publishing trends are ramping up and which are losing ground year after year can give content marketers a leg up when it comes to creating the most effective strategies. Below, members of Forbes Agency Council explore the biggest publishing trends emerging this year and explain how agencies can incorporate and leverage these trends in their client work or their own marketing efforts. 1. Personalization I predict that personalization is going to continue to steal the spotlight in 2023. The more you can segment your audience and tailor your content to them, … [Read more...] about 8 Big Trends In Publishing In 2023 (And How Marketers Can Leverage Them)

Share to Twitter Share to Linkedin Ready Player Me has launched a new experimental arm called Ready Player Me Labs kicking off with an AI powered avatar creator for unlimited outfit customization. The first Labs release is a new and experimental version of the company's avatar creator that utilizes AI to customize and stylize the textures and prints of avatars outfits that can be shared across social media platforms. Leveraging Dall-E, the platform generates textures and prints based on a user's prompts. The move comes in response to frequent requests by Ready Player Me users. “It’s unrealistic for any brand or creator to cater to the diverse needs and preferences of billions of people in the virtual world,” says Ready Player Me CEO and co-founder Timmu Tõke. “Opening up customization options empowers users to play a role in creating their own assets and shaping their digital identities. We want those using our avatars to feel like they are … [Read more...] about Why Customization Is The Next Big Thing In Digital Fashion: Ready Player Me Launches Labs Feature

Share to Twitter Share to Linkedin Chinese search engine behemoth Baidu’s stock (NASDAQ NDAQ : BIDU IDU ) has witnessed a solid rally over the last month (about 21 trading days), gaining roughly 33%, compared to the broader S&P 500 which was up about 7% over the same period. Chinese tech stocks in general have fared well over the last several weeks, as China scales back on its stringent zero Covid-19 policy after over two years. This big re-opening of the Chinese economy should bode well for demand, overall, helping technology players. Moreover, there have been some factors specific to Baidu BIDU , as well. For one, the U.S.-based asset management company Blackrock disclosed that it had increased its stake in the company to 6.6% as of the last quarter, up from a previous ownership stake of 3.5%. Additionally, Reuters recently reported that Baidu had plans to roll out an artificial intelligence chatbot service similar to OpenAI’s ChatGPT. This, … [Read more...] about The Baidu Stock Rally Looks Set To Continue

Share to Twitter Share to Linkedin Professor of IO Psychology. CEO of fitt , a multi-method digital talent platform. In my work leading talent assessments, one of the most frequent questions I get asked by organizations is, "What role does personality play in job success?" Whether I am conducting talent reviews for succession planning in a corporate environment, advising a company on a hiring decision or giving feedback coaching for leadership development, there is always a keen interest in understanding the personality makeup of a candidate and whether or not this will have an impact on performance in a role. At the risk of giving the standard psychologist rendition of “there is no right or wrong answer,” the honest response is: It depends. Personality assessment in work settings is nothing new. Used first by the military to gauge the battle readiness of soldiers, tools have evolved over time, become more sophisticated and branched into … [Read more...] about Personality And Job Success: How To Separate The Method From The Madness

Share to Twitter Share to Linkedin Topline Identity management company Okta announced plans on Thursday to lay off roughly 300 employees, one day after FedEx, DraftKings, cloud data company NetApp and automaker Rivian all announced major rounds of layoffs—the latest U.S. companies to implement job cuts as recession fears continue into 2023. Timeline February 2 Okta CEO Todd McKinnon unveiled plans to reduce the tech company’s workforce by 5% (roughly 300 positions) in a Securities and Exchange Commission filing on Thursday, citing a period of over-hiring over the past several years that did not account for the “macroeconomic reality we’re in today.” February 1 NetApp , a San Jose, California-based cloud data company, announced plans in an SEC filing to lay off 8% of its staff ( estimated to affect 960 employees) by the end of the fourth fiscal quarter of 2023 “in light of the macroeconomic challenges and reduced spending environment.” … [Read more...] about 2023 Layoffs: Okta Slashes 300 Jobs As DraftKings, FedEx Cut Staff

(Representative Image) In the coming years, Artificial Intelligence (AI) will take up a significant mindshare of the general populace. As AI continues to grow and become integrated into our daily lives, it will open up new opportunities and has the potential to redefine the industry at large. With that in mind, let's look at the top AI trends for 2023. AI-based data analysis and predictions Almost everyone agrees that Big Data is the key to the future, but you will need someone to parse through that. Read More This is where AI comes in. Using data analysis and statistics, an AI can study the information faster than a human and make predictive analyses for the future. There are various applications in other fields, such as academic sectors or marketing, where predictive analytics can be used to guess consumer behavior. They can also be used to study market trends or predict downturns in financial markets. Also Read | How to identify … [Read more...] about Top AI trends you should watch for in 2023

Share to Twitter Share to Linkedin In a digital marketplace, it’s essential for agencies to leverage the latest software and technology tools to plan, carry out, track and measure their marketing campaigns. From artificial intelligence tools focused on communication to CRM software, the right martech stack can ensure agencies stay on top of their rapidly changing industry and continue to delight clients. Martech tools and trends constantly expand and evolve, so keeping a sharp eye on new and upcoming developments is essential. Below, 13 members of Forbes Agency Council discuss some of the latest trends in martech that are impacting the industry (or soon will be) and how agencies leverage them. 1. Conversational AI One of the latest trends in martech is the use of conversational AI—chatbots and virtual assistants in particular. By simulating human conversation, these technologies allow businesses to interact with customers in a more natural and … [Read more...] about 13 New And Emerging Martech Trends (And How To Leverage Them)

Share to Twitter Share to Linkedin Is it aliens? There have been a lot of stories online about the recent detection of a mysterious radio signal from space that appears to have come from the direction of Proxima Centauri—the closest star to our Sun at “just” 4.24 light-years. So, it’s aliens, right? It could be, but it’s probably not. First published in The Guardian in December and followed-up by Scientific American , the story revolves around a strange radio transmission detected by the Breakthrough Listen project using the Parkes radio telescope at Parkes Observatory in Australia. Could it possibly be a technosignature from a planet orbiting Proxima Centauri—and therefore proof of intelligence on another world? Named Breakthrough Listen Candidate 1 (BLC1) though also called “Wow! Signal 2020” because of its similarity to a mysterious radio signal detection in 1977, here’s everything you need to know about the signal “from” Proxima … [Read more...] about A $100 Million Message From Aliens Next-Door? What We Know About The Mysterious ‘BLC1’ Radio Signal