A vaccine works by mimicking a natural infection. A vaccine not only induces immune response to protect people from any future COVID-19 infection, but also helps quickly build herd immunity to put an end to the pandemic. Herd immunity occurs when a sufficient percentage of a population becomes immune to a disease, making the spread of disease from person to person unlikely. The good news is that SARS-CoV-2 virus has been fairly stable, which increases the viability of a vaccine. … [Read more...] about COVID-19 | Manhattan’s office buildings are empty. But for how long?
Archdaily office buildings
The virus has upended lives and also the way we work, which has been from home for most of the past five months. But as the world comes to terms with the “new normal” and learns to live with the virus, offices are beginning to open up but with a long list of dos and don’ts and a heavy dose of technology to keep the workplace safe. … [Read more...] about UV air filters to holographic lift buttons, startups offer tech solutions to make offices Covid-safe
“Even in this last 10 days, we’re starting to see clients clearly making decisions around that third phase of what’s the workplace like post-COVID,” he says. An early trend he’s seeing is companies wanting to reconfigure what were single workstations into bigger areas for the type of collaboration that can’t be done well by people working from home. “We believe, and we’re starting to see, that design and workplace strategy and build-out is going to be a real opportunity as people reconfigure the square footage that they have.” … [Read more...] about Are offices dead? Not yet, but real estate power brokers are betting on a new strategy
NB: We asked ourselves, what do we mean by a truly iconic brand? The first characteristic is that they are instantly recognizable visually: You look at a Coca-Cola, at a Starbucks, you recognize that brand wherever you see it. One of the first things my kid said was “Starbucks,” pointing at a logo. The second ingredient is a universal value proposition. The third is that they genuinely play a role in culture. Apple, for instance, is not just taking from culture. They are actively driving culture. And then the fourth ingredient is, do they tap into higher-order values that transcend the product—and actually stand for something. The fifth is all about emotional connection, and that is really the root of it. That’s where a brand like Disney has really benefited. It has leveraged the power of emotion. We make decisions emotionally more than rationally. Brands have a unique ability to tap into that decision-making. … [Read more...] about What Airbnb Has Discovered About Building A Lasting Brand
But Kickstarter has evolved since it was established in 2009 to become more inclusive, said Greg Pak, a comic book writer and author of “Kickstarter Secrets,” a book of crowdfunding tips. “There was a sense early on if you were an established person, you were stealing someone else’s opportunity,” he said. “There is an understanding now that Kickstarter is for anybody.” … [Read more...] about Comic book flourish on crowdfunding sites, drawing big names