Artists have hijacked famous museums with augmented reality artworks before. In 2018, an app called MoMAR commandeered the MoMA’s Jackson Pollock room with invisible works you could only see through a smartphone. A year earlier, the Art Gallery of Ontario hosted a project to turn its classical paintings into augmented reality scenes. But the twist of using a stock Ikea app, downloadable by anyone, to pile virtual objects into a curated space is new. The project seems to tease how digital apps, and particularly the social media AR filters like those seen on Snapchat, could add wholly new, unintentional layers to a museum visit. … [Read more...] about If you sneak Ikea furniture into a museum, is it art?
The timing is by no means coincidental; mere hours after Snap’s new feature was announced, Facebook unveiled a huge push into augmented reality at its annual F8 conference. To be honest, Facebook’s initiatives look far more advanced than what Snapchat debuted today. Facebook has APIs that can actually identify objects in a scene, and offer custom animations as a result. Then again, that feature is still in beta for developers. Snapchat shipped its new AR feature to a hundred million users today. … [Read more...] about Snapchat’s Amazing New Filters Drop Digital Stuff Into Your Real World
But it’s crucial for Facebook to be doing this research now rather than later. Facebook has long wanted to control the hardware on which people experience Facebook services. That’s the reason for the ill-fated “Facebook phone” and the main reason it bought Oculus and its virtual reality headset product. When personal computing does finally collide with augmented reality headwear, Facebook wants to be there with a product. … [Read more...] about Zuck wants Facebook on your face: Patent shows augmented reality glasses design
MoMAR is an augmented reality smartphone app that works inside the MoMA’s Jackson Pollock room on the fifth floor. And when you aim it at the abstract expressionist works, the app scrubs the famous pieces away, replacing them with digital art. Pollock’s Number 31 flickers and disappears, from wild pigment strokes into clean pixels. Eventually, they manifest into some sort of dungeon with a dog and UFO. It’s net art, created by the same artists who brought us the app. … [Read more...] about Digital Artists Just Hijacked MoMA