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India may soon manufacture MacBooks and iPads for Apple as the tech giant looks to broad-base its manufacturing. The government also plans to increase the scope of the production-linked incentive scheme for IT hardware to nearly Rs 20,000 crore as against the existing outlay of Rs 7,380 crore, according to a report by the Times of India . The government wants to grow  Apple's manufacturing ecosystem in India, given the tech giant's 'China-plus-one strategy' a source in the IT ministry told the Times of India. “We have tasted success with the iPhone production as Apple's all the top Times of India said, citing a source in the ministry. Also Read: Govt approves Rs 357 crore for Foxconn under PLI for mobile phones The IT ministry has sent a proposal for enhancement of the scheme, as of now the proposal is now in the hands of finance and some other related ministries according to the report. Read More The PLI scheme for smartphones, introduced in 2021, … [Read more...] about After iPhones, India may soon start making MacBooks, boost incentive scheme

It's harder than ever to find customers you've yet to meet. At least, in the digital age: After Apple's more stringent privacy restrictions rolled out in its iOS 14.5 update in the summer of 2021, many brands scrambled to update and improve their marketing strategies. Because Apple's update blocked the use of third-party cookies--the software that has long been used by advertisers to track and target new customers based on their data--businesses found that paid social advertising campaigns, especially those on Facebook and Instagram, dramatically increased in cost and decreased in results . Increased privacy restrictions haven't quite eliminated paid social as a customer acquisition strategy, but they have made it more difficult to use that strategy successfully. "Ad creative has started to matter a lot more, given that you're no longer able to leverage [Facebook's] powerful platform data to target that niche audience that was really likely to purchase your product," … [Read more...] about Third-Party Cookies Are Over. These New Strategies Help Brands Win Over Customers

Share to Twitter Share to Linkedin Do your customers trust you? Are you sure? According to PwC’s 2022 Consumer Intelligence Series Survey on Trust , 87% of executives think customers highly trust their companies, but only about 30% of customers do. That’s a 57% gap! The PwC survey also found 71% of consumers say they’re unlikely to buy if a company loses their trust, and 71% of employees say they’re likely to leave if they lose trust. The lack of trust can result in huge problems. Deloitte reports that of more than 260 C-suite executives surveyed, 61% claimed their organizations would work to improve trust with customers and employees. However, just 19% have a leader in the C-suite to oversee the effort, and less than 14% have a way to track trust. Ashley Reichheld, principal and trust leader at Deloitte Consulting LLP, says, “Building trust is among the most powerful ways brands can earn loyalty, drive differentiation and create competitive … [Read more...] about Is There A Chief Trust Officer In Your Company’s Future?

If you've got something to sell, it's time to get social. Social commerce -- using social media to directly sell products or services on-platform -- is far from a new phenomenon. But it is a fast-growing market: In 2023, social-commerce sales in the U.S. are expected to hit $56.2 billion, making up about 4.7 percent of overall e-commerce sales, according to an October 2022 report by McKinsey . Even if that percentage seems unremarkable, there's still good reason to invest in this growing e-commerce channel. Approximately 70 percent of all online purchases are influenced by social media, explains Jay Myers, co-founder of the Winnipeg, Manitoba-headquartered B2B e-commerce business Bold Commerce . "There's huge promise, huge potential," he says -- if businesses can figure out how they can use social media to convert on-platform sales: "The reason why a lot of brands are not seeing success is because they just see [social commerce] as a shiny new tool. They think, … [Read more...] about These 3 Social-Commerce Strategies Are Ramping Up Sales

Netflix shares fell more than 30 percent early Wednesday after the streaming company reported a drop in subscribers for the first time in a decade. Netflix shares plunged more than 35 percent early Wednesday following disappointing results, while the Dow pushed higher in a mixed open for US stocks. The streaming giant caught Wall Street off guard for the second quarter in a row, reporting a drop in subscribers for the first time in a decade. Also Read: Netflix to bite the advertising bullet, but can it unlock Indian market potential? Also Read: Netflix tumbles as 200,000 users exit for first drop in decade Read More The company blamed the quarter-over-quarter erosion to suspension of its service in Russia due to Moscow's invasion of Ukraine. The drop in shares was reminiscent of the prior quarter, when a weak subscriber outlook sent Netflix shares diving. Netflix' plunge especially weighed on the Nasdaq, which was down 0.7 percent at 13,522.73. … [Read more...] about Netflix shares plunge more than 30% on lost subscribers

Share to Twitter Share to Linkedin As healthcare systems face increasing societal scrutiny and criticism, restoring trust is critical to improving public health. According to a study , if mistrust goes unchecked, it can erode physician-patient relationships and effectuate poorer patient outcomes and prevalent burnout among doctors. Healthcare leaders have taken steps to address this issue. For example, many organizations now utilize customer experience metrics to measure the quality and trustworthiness of their services. But has it made a difference? The 2022 Edelman Trust Barometer concluded that public trust in healthcare systems is, in fact, declining. This is problematic for a variety of reasons. First, patients may be less likely to seek medical help if they distrust the system. Second, physicians may be discouraged from providing care due to negative public opinion. Disparities in how healthcare systems treated different races, genders, and … [Read more...] about Leaders Are Restoring Trust In Healthcare—But How?

(Image Courtesy: Microsoft) The European Union (EU) has issued a formal antitrust warning to Microsoft over the $69 billion Activision Blizzard deal. The EU sent Microsoft a "statement of objections" on why the deal could threaten competition in the video games market, US-based Politico has reported. In response, Microsoft said that it was "listening carefully to the European Commission's concerns" and were confident that it could "address them". The Redmond-based technology giant said that it was committed to, "finding a path forward" so that it can close the deal. This is just the latest roadblock in what has been a rocky road for Microsoft to push the deal through. Also Read | Maybe Apple’s weakness isn’t just supply chain woes Read More In December 2022, the US Federal Trade Commission (FTC) filed a lawsuit against Microsoft to stop the merger. The FTC brought up many of the same objections that the EU was concerned with. The bone of … [Read more...] about EU issues antitrust warning against Microsoft’s Activision Blizzard deal

Share to Twitter Share to Linkedin Listening to music on the move is a relaxing way of passing the time on a long train or plane journey. It’s ideal for catching up on the latest releases or relistening to favorite albums if you have music stored on your smartphone or stream tracks from a service like Spotify, TIDAL or Qobuz. A good quality amplifier/DAC is ideal for those who demand high-quality sound no matter where we are. Last month, I brought news of the launch of a new and affordable amplifier/DAC from FiiO . The company makes some excellent music players and amplifiers. The brand’s main competitor would possibly be iFi , but there are many alternatives in this market. The BTR7 is about the size of a cigarette lighter (remember those?) and is finished in a classy matte black with glass panels front and back. It feels incredibly well made and includes a small 1.3-inch color screen on the front panel for navigating the device’s menu settings and … [Read more...] about Reviewed: FiiO’s BTR7 Is A Superb For Listening To Music On The Move

People trying out different games at The Arena, Comic-Con, Bengaluru The year 2022 was a weird year for gaming. The industry continued to feel the lingering effects of the 2020 Covid-19 pandemic with slower hardware sales and major delays for upcoming AAA games. Here is a look at some of the gaming highlights of 2022. More buggy launches Unfortunately, major AAA releases continued the trend of messy launches with games like Calisto Protocol or Gotham Knights. The year began with the dullest of thuds in Babylon's Fall, a half-baked unfinished co-op experience that showed Square Enix has learned nothing from its previous live service disasters. What hurt even more is that it was developed by industry darlings Platinum Games. Electronic Arts continued to release yearly installments in the FIFA franchise, and like every year, it was mocked but still sold in the millions. Thankfully, EA no longer holds the license to FIFA anymore. Read More Unfortunately, EA … [Read more...] about Gaming in 2022: A year in review