When we wrote about them recently, IBM’s “Ads With Purpose”–a series of outdoor ads that were designed to be useful–seemed to strike a nerve with our audience, generating a healthy amount of views and “Likes.” Now, they’ve generated the ad world’s biggest prize: a Grand Prix at Cannes. … [Read more...] about The Best In Outdoor Creativity: IBM Wins Grand Prix At Cannes
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When The Knick script came to him last May, Soderbergh hadn’t been planning on doing a TV show exactly. He was finishing up what would be his last feature film, Behind the Candelabra. He planned to devote his time to painting but then ended up directing a theatrical production, The Library, doing unusual experiments on his site Extension 765 like re-editing infamous films, unspooling a novella on Twitter, working on a multi-year project to bring his liquor brand, Singani, to America (about which more in an upcoming edition of Co.Create) and generally exploring what the next era of storytelling might look like. He’s been vocal about the shortcomings of the studio movie system and has said in a past interview that, frankly, he wasn’t having fun anymore. TV was a return to fun. … [Read more...] about Bloody Hell: Steven Soderbergh Dissects His Modern, 1900s Medical Drama, “The Knick”
The plot sounds like straightforward spy fare. But Feig cleverly tweaks the format and characters, adding delightful layers instead of descending into dopey parody. Cooper is an unexpected spy, but in unexpected ways. That is, Feig doesn’t just paint a bumbling fish out of water. She may be in over her head, but as we learn in the film when her boss (Allison Janney) shows an old academy training video, she’s actually a fearsome fighter. She’s mousy and unassuming, and she’s given a comically unglamorous fake identity, but she also becomes the object of crazed sexual obsession of an Italian agent named Aldo (played with abandon by Peter Serafinowicz). McCarthy gets to inhabit the many facets of a multi-dimensional character, as Cooper journeys from desk-jockey to deadly field agent, in between improvising spy maneuvers and holding her own (mostly) in chases and even a thrilling extended knife fight with an enemy female agent. … [Read more...] about How Paul Feig Busted Genres And Activated Melissa McCarthy In “Spy”
In 2011, Taylor University, a small liberal arts college in Upland, Indiana, began to look for a new way to maximize recruitment. Specifically, they needed to sell students on applying and enrolling, in part to help with tuition revenue goals. That led to a contract with software giant Salesforce, which builds automated systems designed to boost student recruitment. The school now feeds data on prospective students–from hometown and household income to intended areas of study and other data points–into Salesforce’s Education Cloud, which helps admissions officers zero in on the type of applicants they feel are most likely to enroll. … [Read more...] about Schools are using software to help pick who gets in. What could go wrong?
While the recent mass shootings seem an obvious application of gun-detection technology, combating the more frequent gun violence in American cities is likely just as important to law enforcement. Founded by Lisa Falzone and Chris Ciabarra, cofounders of Revel Systems, Athena grew out of a desire to do something good for the world. After growing Revel Systems to a half-billion-dollar valuation, and selling it to a private equity firm, Falzone says that she and Ciabarra grew weary of retirement. Around the time of the Las Vegas and Stoneman Douglas shootings, the two realized that mass shootings were being recorded by cameras and that a layer of artificial intelligence could be added to these systems to yield what Falzone calls an “interactive proactive tool” to fight mass shootings and other gun crimes. … [Read more...] about How gun-detection technology promises to help prevent mass shootings