Celebrities aren’t the only ones who can claim royal status on Twitter. Though he might not be Kim Kardashian, Pope Benedict XVI has already collected hundreds of thousands of followers for his Twitter account, @pontifex, which was announced yesterday. advertisement advertisement It’s not surprising that holy high rollers are drawn to the medium: religious leaders on average pull more weight per tweet, with one retweet for every 500 followers. In comparison, musicians typically get a retweet for every 30,000. “We see a very high level of engagement with religious and spiritual content,” Twitter spokeswoman Rachael Horwitz told CNN. “Followers respond to these topics with replies, retweets, and clicks on links much more often than they do other subjects.” With that in mind, here are 8 religious rock stars of Twitter: Pope Benedict XVI (@Pontifex)Catholic Church leader has just claimed his holy handle, @pontifex. Regardless of the fact that … [Read more...] about Does God Retweet?
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This story originally appeared in March of this year. The topic was content marketing and the idea was to bring together a handful of industry experts and the voices of our audience in an interactive discussion. We kicked things off with questions for our experts but also incorporated questions from our audience in a rolling, day-long conversation. The results are below and bear a (long) read as the discussion digs in to one of the year’s biggest topics and one that will be on top of the marketing priority list next year. advertisement advertisement The idea of content marketing is nearly as old as the ad industry itself. But in the last several years, with the unprecedented opportunities afforded by digital production, publishing, and distribution tools, a growing number of brands have created a wider than ever array of content and still others say they intend to explore new content opportunities in the near future. By content, we mean everything from a Twitter feed, … [Read more...] about The Co.Create Virtual Panel: Brand Content
A mutual fund is a popular investment option as it provides access to a broad portfolio of assets. Some of the mutual funds also offer higher returns than the ones from conventional investments. A mutual fund is professionally managed by a fund manager who takes all the decisions in line with the financial goals of the investor. One of the types of mutual fund schemes that are popular with investors is an equity fund. The objective of these schemes is to provide capital appreciation over a medium to the long- term investment horizon. As per the regulations of SEBI, an equity mutual fund scheme should invest at least 65 percent of the scheme’s assets in equities and equity-related instruments. As the investment is made in equity products, these funds are comparatively high risk. This scheme is suited for investors who have a good risk appetite and are looking for capital appreciation over a long term investment horizon. How do equity funds work?Equity funds invest at least 60 … [Read more...] about Equity fund: Equity mutual fund types, features and benefits
If I identify a good stock to invest, should I put all my money in one go?It depends on your conviction level and horizon.If you have high conviction in your idea (doing your own research into the company is a prerequisite here. So if your idea stems from an "expert" tip, forget about it), there is no harm in buying at one go, if you believe the stock is under or fairly valued.Close Combine a high conviction with a long investment horizon, say at least three years, and you will be more comfortable in say taking a 20 percent hit if the stock were to fall after your purchase. related news Classroom | Red flags in financial statements; related party deals, subsidiaries, notes to accounts (Equity : Part 26) Classroom | Red flags in financial statements; scheme of arrangement, working capital, cash (Equity : Part 25) Classroom | Red flags in financial statements; how to read income, costs, interest (Equity: Part 24) Having said that, investors, including many successful ones, … [Read more...] about Classroom | Putting your money to work (Equity: Part 27)
A debt oriented mutual fund is a mutual fund scheme that invests in fixed income instruments, such as bonds issued by the government and corporate, debt securities, and money market instruments, etc. Debt mutual funds are referred to as fixed-income securities as the investor is aware of the returns to be received from the investment right from the time of the investment. These funds are insulated from market volatility and therefore considered less risky than equity funds. Features and benefits of a debt fundHere are the key benefits of investing in these funds:Immune from market volatility: Unlike equity mutual funds, a debt mutual fund is not subject to market conditions. Investments are made in securities with a fixed maturity period and a rate of interest.Close Stabilise your portfolio: Since the risk associated with debt instruments is lower than equity instruments, these schemes provide stability to your portfolio. related news Equity fund: Equity mutual fund … [Read more...] about Debt funds: Types, features and benefits of debt mutual fund