Hillary Hoffower, provided by Published 9:07 am CDT, Sunday, April 14, 2019 Tommaso Boddi/WireImage; Taylor Hill/WireImage; ANGELA WEISS/AFP/Getty Images; Samantha Lee/Business Insider From Rihanna to Emily Weiss, more young women are disrupting the beauty space with cosmetic lines that thrive on social media. While millennials are leading the way with the industry's disruption, other generational outliers — notably 21-year-old Gen-Zer Kylie Jenner and 62-year-old Anastasia Soare — are also key players in the trend. Over time, beauty industry marketing has evolved from word-of-mouth and traditional ad campaigns to Instagram tutorials and user-generated content, making it easier than ever to launch a new brand. This has opened the door for celebrities and influencers to create their own beauty brands and sell them to their strong social media followings, transforming fanbase numbers into revenue. This has given rise to a new generation of wealthy women, … [Read more...] about Millennials are building multimillion-dollar beauty empires on their massive Instagram and Snapchat followings, and it’s disrupting a centuries-old industry
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