advertisement advertisement If Web1 was about “read” and Web2 was about “read and write,” then Web3 is about “read, write, and own,” says Farfetch Founder and CEO José Neves. On this week’s Most Innovative Companies podcast, Neves explains what Web3 is and what it’s capable of through the lens of fashion and culture, drawing from his experience founding and growing Farfetch, the online luxury fashion retail platform. Fashion, Neves says, is a deeply human endeavor and a core part of who we are as individuals. Fashion allows us to apply different “masks” based on how we feel, who we want to be, or what we want to portray on any given day. “It’s your second persona that is with you every single day and therefore technology should be at the service of that, not replacing that,” he says. “[At Farfetch] we always think of technology as enhancing the human interaction between curators, creators, and levels of fashion, as opposed to replacing that human … [Read more...] about How Farfetch is predicting the future of fashion in Web3