Alice

In 2015, pot began to grow up. With legalization elections anticipated next November for between 5 and 10 states, companies are thinking about how to attract new customers, especially older and female ones. It’s too early to know for sure just how well their efforts are working, but they have released products that seem more informed by attractive, minimalist design than by the drug’s more familiar seedy image. Call it the sex-toy strategy. advertisement advertisement With that in mind, here are some gift ideas for the grown-up stoner in your life: Leisure & Travel Colorado-based Mary’s Nutritionals sells transdermal patches containing a chemical found in hemp and marijuana, called cannabidiol (CBD) which fans believe have medicinal properties. (According to the U.S. government, hemp is defined as marijuana with only a tiny amount of THC, the main psychoactive ingredient.) The brand’s black and white “ye olde apothekary shoppe” motif … [Read more...] about Gift Ideas For The Grown-Up Stoner In Your Life

When designers Monica Zwirner and Lucy Wallace Eustice launched their women’s handbag startup, MZ Wallace, in 2000, they spent a lot of time pondering what they should call their new brand. They considered following the path of many other American designers—Kate Spade, Tory Burch, Rebecca Minkoff—and simply using their own names. But they were worried that approach would make their brand sound overly feminine, something they wanted to avoid. “Neither of us has a particularly feminine sensibility,” Zwirner says. “We think of ourselves first as a design company, and we think really good design isn’t gender-specific. We wanted to leave open the possibility of making men’s products in the future.” advertisement advertisement Transitioning from a women’s brand to a unisex brand can be a smart business move, one that potentially doubles the size of your market. But it’s also tricky, thanks to deeply … [Read more...] about As gender norms shift, ‘women’s brands’ are going after a new demo: men