The timing of this deal comes at a time when major brands are working on a scale of rapid to scrambling in order to address their communication with Black and Latinx audiences. Ferro and Stoute began talking about this last year, but the mood among clients has shifted significantly over the last few months. Ferro says that many brands have done a good job in connecting with a diverse audience, but there is a renewed commitment to make that more consistent. … [Read more...] about Disney wants to help brands reach its Black and brown audience more effectively
“Without placing a clear value judgment on the aesthetics of this particular composition, it appears to be designed to offend the least amount of people. The one thing it says loud and clear is ‘I’m risk averse,’ and perhaps that’s exactly what the people in Wisconsin, Michigan, Pennsylvania, Arizona, and Florida, etc., are looking for right now? I’d be surprised if Biden’s opponents have much to say about his campaign identity, and perhaps that’s precisely the point?”—Scott Starrett, founder, Tandem NYC, which developed Alexandria Ocasio-Cortez’s campaign branding … [Read more...] about Experts weigh in on the Biden-Harris logo: ‘It could be scribbled on a napkin and I’d be happy’
“I remember the days when I would hear that iconic ice-cream truck jingle outside, and I would drop what I was doing to chase it down for a treat. When I learned about that song’s problematic history this summer, I knew I had to get involved and do something about it,” said RZA. “I’m excited to share this new jingle with a new era of ice-cream truck fans and continue to spread that joy with Good Humor.” … [Read more...] about The song of the summer is RZA’s new jingle for Good Humor Ice Cream
The great transformation The results of this business-government-labor alliance were astonishing. National output of goods and services doubled between 1946 and 1956 and doubled again by 1970. Mass-produced cheap and comfortable single-family homes, increasingly distant from city centers, became affordable. The iconic 1949 Levittown on Long Island, New York, was a model of the suburbs: uniform, convenient, segregated by race, and dependent on the automobile. By 1960, 62% of Americans owned their homes, in contrast to 44% in 1940. Suburban shopping malls, uniform and racially segregated, became by default public gathering spaces, replacing city streets, cafés, and places of commerce. … [Read more...] about The U.S. economy is reliant on consumer spending—can it survive a pandemic?
Food delivery majors Swiggy and Zomato have already begun home-delivery of alcohol in Jharkhand, Odisha and West Bengal. E-commerce giant Amazon and online grocer BigBasket also received licenses to deliver alcohol in West Bengal. … [Read more...] about Liquor home delivery in West Bengal, Odisha: Flipkart partners with Hipbar