In 1903, a 10-minute silent film by director Edwin Porter revolutionized filmmaking. The Great Train Robbery was the first film to employ cross cutting to create narrative. In the movie, a train is shot moving left to right in one frame. In a second shot, the bandits are shown riding their horses from right to left. When these shots are placed one after the other, the bandits appear to be riding toward the train. “These cuts create narrative,” explains Sergei Gepshtein, a neuroscientist at the Salk Institute for Biological Studies, who has become interested in how audiences experience cinema. “When ordered in a specific way, you get a sense of continuity.” advertisement advertisement Despite most filmmakers’ reliance on cuts, Gepshtein believes there are other ways to create a contiguous cinema-watching experience. He’s hoping that neuroscience can help directors develop new narrative techniques that are actually better suited to how the … [Read more...] about Beyond The Cut: Exploring The Future of Movies With Neuroscience, Virtual Reality, And Architecture
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I arrived at MillerCoors’s Chicago headquarters on a sultry summer day, the kind that makes you crave an icy beer. I was here to learn what lay behind Coors Light’s frosty themed advertising, and my PR handler ferried me along a well-organized tour of the marketing wing. advertisement advertisement I saw the “lab,” a windowed cell with aluminum bookshelves full of packages that employees brought in for inspiration: a sleek Sapporo can; a bright box of Tide; and more. I listened to boilerplate information from a Miller executive in the “Great Taste Room” (“Less Filling” is next door). But what I really hoped to find out was the question on the minds of the countless beer drinkers who’ve stared curiously at the Two-Stage Cold Activation bottles and cans that Coors released last year: How cold is super cold? “I can’t give you proprietary information,” a company rep stonewalled. MillerCoors did provide … [Read more...] about How Cold Is Coors Light’s Super Cold Beer?
Six of the 10 most valued Indian companies together added Rs 65,060.30 crore in market valuation last week, with RIL and HDFC emerging as the biggest gainers. HDFC Bank, ICICI Bank, Kotak Mahindra Bank and SBI were the other winners in the top-10 list, while TCS, Hindustan Unilever Limited (HUL), Infosys and ITC suffered losses in their market capitalisation (m-cap) for the week ended Friday.The market cap of Reliance Industries Limited (RIL), the country's most valued firm, jumped Rs 17,439.74 crore to Rs 10,03,147.26 crore.HDFC's valuation zoomed Rs 15,435.51 crore to Rs 4,06,705.23 crore and that of SBI climbed Rs 11,512.75 crore to reach Rs 2,96,921.83 crore.Close The m-cap of HDFC Bank zoomed Rs 9,089.48 crore to Rs 6,91,457.21 crore and that of ICICI Bank advanced Rs 8,210.91 crore to Rs 3,47,551.97 crore. related news Nifty could see fresh leg of rally beyond its new life time high zones in the coming week Market Week Ahead: 10 key factors that will keep traders busy … [Read more...] about Six of top-10 firms add Rs 65,060 cr in m-cap; RIL, HDFC lead
All last year, problematic weather conditions in Latin America put coffee crops in jeopardy. Mounting temperatures there are thought to have brought on one of the worst recent outbreaks of a disease called coffee rust, which kills the leaves of coffee plants. Guatemala has declared a state of emergency in light of the outbreak, and in Brazil, drought has severely reduced output, increasing coffee prices so much that Starbucks has talked about stopping buying Arabica beans for a foreseen period. advertisement advertisement Most of these coffee producers reside in rural areas, with little access to information that could help them manage their businesses better. What if there was a way for small coffee producers to have up-to-the-minute information on climate trends, advice on sustainable farming practices, or coffee market conditions? Three organizations, the National Federation of Coffee Growers of Columbia, SAP, and a U.K. startup called WeatherSafe, are now getting data … [Read more...] about How Mobile Apps For Farmers Could Help Fight Rising Coffee Prices
Skipper Virat Kohli led India to a resounding seven-wicket win over South Africa in the second T20 International with an unbeaten 72-run knock as the hosts took a 1-0 lead in the short three-match series at Mohali on September 18.Kohli (72 not out off 52 balls), who made a memorable 82 not out in his last T20 on this ground more than three years ago, helped India chase down the modest target with consummate ease, getting the team home in 19 overs.Check | In Pics: India vs South Africa 2nd T20IClose Opener Shikhar Dhawan (40 off 31) too made a significant contribution and shared a 61-run stand with the skipper, who scored his 22nd T20 fifty. His 52-ball knock comprised four boundaries and three sixes. related news "To hell with them who don't understand" says India coach Shastri about relationship with BCCI president Ganguly India vs West Indies 1st ODI: Batting coach backs Pant to be "massive player" for IND India vs West Indies ODI series: Captain Pollard says Windies have … [Read more...] about India vs South Africa, 2nd T20I: Kohli’s unbeaten 72 helps Men in Blue beat Proteas with ease