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Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. advertisement advertisement What happens when your brand connotes cheap-o performance, bare-bones service, and routine problems and inconveniences—so much so that you’re pretty much the running joke of your industry? If you’re Spirit Airlines, what happens is you find yourself the subject of a bidding war. Indeed, JetBlue doubled down on that outcome this week, raising its prior $31.50 per share cash offer for Spirit to $33.50, a deal worth an estimated $3.7 billion . JetBlue’s interest follows budget carrier Frontier’s $2.9 billion offer for Spirit back in February . (Spirit has postponed a shareholder vote on that deal as it considers JetBlue’s bid. The Frontier offer would involve a mix of cash and stock, and is now worth somewhat less as its share price has declined.) It may seem puzzling that Spirit, a complaint … [Read more...] about Why are the airlines fighting so hard to own Spirit, the most beat-up brand in air travel?

Share to Twitter Share to Linkedin Day 4. Bitcoin's value hit its low point on Friday On Friday, I skip breakfast again; it’s an unavoidable part of the Bitcoin diet as there are no places that serve food before 10 a.m. accepting my currency. I lose my appetite anyway when I check the value of Bitcoin; it has plummeted to $90 over night. It has been on a steady decline since I started my Bitcoin challenge. Is it me? My editor suggests the value is falling because I’m showing “ what a drag ” it is to use it. But I think it's due instead to a huge Bitcoin lawsuit that became public Thursday night. The virtual money  has sparked a $75 million (real world currency) complaint; Seattle start-up Coinlab is suing Mt. Gox, saying the Japanese Bitcoin exchange has failed to follow through on the partnership they inked, refusing to let Coinlab take over management of Mt. Gox’s American and Canadian accounts as it allegedly agreed to do. Wrote Adrian … [Read more...] about Living On Bitcoin For A Week: Bitcoiners Are The New Vegans

Conny Braams from Unilever; Dara Treseder from Peloton; Forbes CMO Hall of Famer Antonio Lucio; and Frank Cooper III from Visa. Illustration by Alexander Wells for Forbes. Recognizing the 50 Most Influential CMOs in the World By Seth Matlins , Managing Director, Forbes CMO Network Additional reporting by Diane Brady , Emmy Lucas , Olivia Peluso , Lauren Debter , Isabel Lord , Katherine Dunn T wo hundred years before it was first used as a verb, “influence” was a noun denoting the stars’ ability to affect human lives and destinies. Today, we consider “influence” less astrologically and more practically, focusing on the chief marketers who wield it to shape the character and destinies of the brands and businesses they help steward. The link between marketing and influence has always been inextricable. After all, a chief marketer’s job is about nothing more than it is the influencing of attitudes and behaviors in … [Read more...] about The Forbes World’s Most Influential CMOs List: 2022

Share to Twitter Share to Linkedin Yannis Niebelschuetz is the founder and CEO at CoachHub , the leading global talent development platform that enables organizations to create a personalized, measurable and scalable coaching program for the entire workforce, regardless of department and seniority level. I had the opportunity to interview Yannis recently. Here are some of the highlights of that interview: Jill Griffin: I understand that your own individual experience with coaching inspired you to start a digital coaching business. Could you detail your experience with business coaching? How did that experience lead you to cofounding CoachHub with your brother? Yannis Niebelschuetz: When I was fresh out of university, my brother Matti and I founded our first company together. I came to the role armed with the theoretical business knowledge and academic credentials earned over years of studying. But I lacked practical experience. I … [Read more...] about The Value Of A Good Coach

(From left) Yap, Low, Musa, Zheng Le and Lyu in the topping out ceremony. - A + A PETALING JAYA (June 24): Kuala Lumpur Metro Group (KL Metro) and China State Construction Engineering Corporation (CSCEC) Malaysia commemorated the topping out of Imperial Lexis Kuala Lumpur and Grandview Residence on June 22 to mark the completion of the five-star hotel and luxury residences respectively. The single tower 53-storey mixed-use development project has a total gross floor area of 3,700 sq m (about 40,000 sq ft), with a height of 231 meters (about 2,500 sq ft). Imperial Lexis Kuala Lumpur features a private pool in each of its 275 suites, and is from Levels 13 and above, while Grandview Residence has 164-unit luxury residences from Levels 36 to 49. Both Imperial Lexis KL and Grandview Residence will be managed by Lexis Hotel Group. Some of the facilities of the hotel and residence are swimming pool, gym, spa facility, an open-air satellite bar on the rooftop at the … [Read more...] about KL Metro Group marks topping out of Imperial Lexis KL and Grandview Residence

Digital experts say if TikTok returns, it could change the content game in India - again. (Image: Solen Feyissa via Unsplash) When TikTok was banned in India on June 29, 2020, it left close to 200 million users orphaned. In four years, the 15-second video platform owned by the Chinese technology company, ByteDance, had changed the way Bharat made and consumed content. With the accessibility of 15 regional languages on the app, there was a TikToker born out of narrow alleyways, ghats, river banks, and forests of the country. From Jhumri Telaiya to Tirunelveli, TikTok gave a confidence booster to users across ages, regions, classes and genders. Though for many urban Indian internet inhabitants TikTok’s videos were “cringe-inducing”, it gave wings to millions to fly and breathe the air of success and fame. After two years of TikTok ban and several other apps and formats such as Instagram’s Reels, YouTube’s Shorts, Josh, and Moj, among a few others, getting popular, the space may … [Read more...] about Storyboard18 | ‘Reels made a mall, TikTok made a DMart’: What TikTok’s possible comeback means for brands & creators

The state of Texas has one of the biggest economies in the U.S. and a growing population. But there's a new issue to consider for companies doing business in the Lone Star State: It holds one of the nation's most restrictive reproductive rights laws , which can be tricky to navigate for companies with female employees. It's now one of many. Since Texas became the first in the union to pass a statewide ban on abortions after six weeks of pregnancy in September of 2021, more states have followed suit. In March this year, Florida lawmakers banned abortions after 15 weeks of pregnancy, and Idaho approved a law based on the model in Texas that will halt abortions after six weeks of pregnancy starting in September. Then this week, Oklahoma's Republican governor, Kevin Stitt, signed a bill into law that makes performing an abortion illegal in the state, with an exception only in the case of a medical emergency. Twenty-two states currently have some form of abortion restrictions on … [Read more...] about As States Ramp Up Abortion Restrictions, Companies Respond With Workarounds for Employees