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When the Ringling Bros. and Barnum & Bailey Circus—back after a six-year absence—begins its 50-city tour of North America this September, it will include 75 highly trained performers and a litany of extravagant acts. Tightrope walkers will flit across a triangular rope, 30 feet in the air. Acrobats will launch themselves between four spinning wheels suspended from stadium ceilings. BMX bikers will spring off a giant trampoline. And a 360-degree set studded with massive video screens and enhanced with sonic spatial technology will envelop audiences in the spectacle. There won’t, however, be any lions, tigers, or bears. Oh my! “When you have a brand called ‘The Greatest Show on Earth,’ you can’t downscale,” says Juliette Feld Grossman, chief operating officer at Feld Entertainment, which acquired the iconic circus in 1984. “You really have to reimagine and reinvent.” Founded in 1871, the Ringling Bros. and Barnum & Bailey circus delighted American families … [Read more...] about The Greatest Show on Earth gets a second chance

A good product will win you customers, but it takes a lot more to create, cultivate, and keep true, actual fans. The magic word for most is community, and the brands here, being honored as part of Brands That Matter 2022, have found ways to foster and excite growing communities around them. Decades-old brands, including Fender guitars and Magic: The Gathering, are using new content to stay relevant. For Fender, this past year was about building a content hub full of tools for the millions of new people who started to play over the past few years as a COVID-19-lockdown-induced new hobby. Magic: The Gathering has leaned into celebrating a more diverse set of players with its direct-to-consumer platform, Secret Lair. Meanwhile, three-year-old wrestling upstart All Elite Wrestling has taken on a Goliath by showing a different side of its diverse lineup of stars. Here are the brands making the most of fun and fandom: All Elite Wrestling As discussions around mental … [Read more...] about These 6 brands are growing by letting fans pursue their passions

Explore the full 2023 list of Fast Company’s Most Innovative Companies , 540 organizations that are reshaping industries and culture. We’ve selected the firms making the biggest impact across 54 categories, including advertising , architecture , design , and more. Nature has typically been the first place that beauty companies turn to for solutions to aging and skin imperfections. Now there’s a new source—biotech—and it takes its inspiration from the pharmaceutical industry. The move toward lab-generated ingredients that promise to improve on what scientists would find in nature dovetails with society’s larger embrace of personalized medicine, including cell and gene therapy, says Sarah Broyd, a partner at Durham, North Carolina–based Clarkston Consulting who specializes in consumer healthcare and pharmaceuticals. “Even the mRNA technology used in some of the COVID vaccines has contributed to a greater general understanding of how biotechnology works, which has … [Read more...] about The 10 most innovative companies in beauty of 2023

3dar is No. 47 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023 . Explore the full list of companies that are reshaping industries and culture. 3dar, which started almost 20 years ago as an animation studio led by two filmmakers and brothers, has grown its profile and expanded its scope, growing into a leading production studio in virtual and augmented reality, using the technology to engage users and tell stories. The Buenos Aires, Argentina–based company was among Meta’s biggest AR filter partners in Latin America last year—creating selfie filters and social games for Instagram and Facebook throughout the year. It also earned a Lion at the 2022 Venice Film Festival in September for Eggscape , an immersive, mixed-reality game that turns a player’s environment into the backdrop for VR gameplay, in which players use the Meta Quest 2’s pass-through mode to guide an anthropomorphic egg through an AR obstacle course. 3dar’s mix of real-world … [Read more...] about From video games to Bad Bunny, this Argentinian studio is breaking new ground in AR and VR

Bristol Myers Squibb is No. 18 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023 . Explore the full list of companies that are reshaping industries and culture. In 2022, Bristol Myers Squibb found itself on the cutting edge of drug development—reflected not only in groundbreaking products but in a sweeping diversity agenda. The New York City–based company, which reported 2022 revenue of $46.2 billion, had three drugs approved by the FDA last year: Opdualag, a first-line treatment for advanced melanoma, in March; Camzyos, a first-in-class cardiac drug for symptomatic obstructive hypertrophic cardiomyopathy, in April; and, in September, Sotyktu, the first new oral treatment for moderate-to-severe plaque psoriasis in nearly 10 years, discovered by BMS scientists. In 2022, these three new drugs had $284 million in combined sales. For most other pharma companies, that would be sufficient to appease investors and grow the business, but alongside its work … [Read more...] about This pharma giant is making sure new medicine works for more people