Share to Twitter Share to Linkedin CEO & Founder @ Refocus , EdTech enthusiast, investor, mentor and marketing expert. Many leaders underestimate how effective a well-developed social media marketing (SMM) strategy can be for generating leads and boosting sales. For us, the direct impact of this type of marketing (excluding paid promotion) for 2022 was almost 10% of our revenue. I've found that the key to a successful SMM strategy is creating high-quality selling content that aligns with your audience's pains and values while also being entertaining enough for people to follow you. Here’s the system my company created to effectively generate leads via social media and keep audiences engaged. 1. Research your customer. Researching your audience is the first step in any business decision, and SMM is no exception. Your content shouldn’t just describe how great your product is—aim to speak your customer's language and tell them what they … [Read more...] about How To Сreate Сontent For A Revenue-Generating Social Media Marketing Strategy
Agricultural sector development strategy
NRRP: The Italian National Recovery And Resilience Plan
Share to Twitter Share to Linkedin In the pompous language that so distinguishes all acts of public administration in Italy, this is the name given to the special Plan that, thanks to a generous injection of European funds, should heal the wounds caused by Covid and, above all, allow Italy to relaunch and definitively modernize. The Plan is an ambitious one, the resources are huge (235 billion combining European funds and Italian contributions), the opportunity is unique. Its declared aim, to be achieved through a series of interventions including public works, regulatory adjustments, and so on, amounts to three “transversal priorities”: equality of gender, of territory and of generation. In other words, aside from the pomposity of the language, the intent is principally to reduce the economic and social gap between the North and South of the country in order to favor the entry of women and younger people in the job market. The voluminous NRRP document also … [Read more...] about NRRP: The Italian National Recovery And Resilience Plan
The Power Of Mentorship: How Mentors Can Help Employees Grow And Succeed
Share to Twitter Share to Linkedin Mentorship programs have become an increasingly popular resource as organizations recognize the value of employee development. What should companies consider when establishing mentorship relationships to help employees grow and succeed? Mentorship relationships happen naturally within any professional setting when someone with more experience (the mentor) offers valuable insights to someone with less experience (the mentee). But establishing formal mentorship programs adds the structure and consistency necessary for long-lasting and positive outcomes. Examples of Mentorship Programs With the right mentorship program, organizations can foster collaborative environments that benefit mentors and mentees. Which mentorship relationship is suitable for your organization’s needs? Traditional Mentorship is a one-on-one relationship where more experienced employees partner with those who need support. Reverse … [Read more...] about The Power Of Mentorship: How Mentors Can Help Employees Grow And Succeed
Funding For Biodiversity Efforts Is Now Available To Wine Growers In Bourgogne
Share to Twitter Share to Linkedin Rows of tidy vineyards can be a beautiful sight, but winemaking regions around the world are becoming more aware of the drawbacks of monoculture on the farm. When one type of crop is cultivated to the reduction of other vegetation and wildlife, the system can become imbalanced. Environmental scales are further tipped when chemical or high-intervention practices are employed to control the influence of nature and weather. But wine producers have been encouraged by the benefits of biodiversity, an increase in the variety of life existing in an area — in this case, the vineyard and surrounding spaces. Biodiversity has the potential to inhibit disease and pests, support healthy water systems, increase soil fertility, aid pollination, and promote beneficial species. The Bourgogne (Burgundy) region has recently announced funding to build biodiversity within its climats. (Climat is a local term that identifies Bourgogne vineyards as … [Read more...] about Funding For Biodiversity Efforts Is Now Available To Wine Growers In Bourgogne
Prevent Costly Procurement Disasters: 6 Science-Backed Techniques For Bias-Free Decision Making
Share to Twitter Share to Linkedin A biased bid selection process represents one of the biggest threats for procurement officials. Such bias leads to a bad selection decision for a government contract, wasting taxpayer money. Moreover, it may lead to a procurement bid protest. The Government Accountability Office (GAO) put out a report in 2017, which found that a “flawed selection decision” was one of the top four reasons for successful bid protests - and over 22% of bid protests succeeded that year. So how should procurement officials protect their procurement selection process from bias? Doing so requires a basic grasp of behavioral science research on cognitive biases and how to defeat them . What Do Lawyers Working on Bid Protests Say About Bias? In 2021, the US Congress commissioned a bid protest study at the Defense Department referencing the work of Dr. Christopher Yukins , a professor of procurement law at the George Washington … [Read more...] about Prevent Costly Procurement Disasters: 6 Science-Backed Techniques For Bias-Free Decision Making
Sagi Rodin Creates Frontegg Customer Management And Identity Platform For SaaS App Builders
Share to Twitter Share to Linkedin The arrival of Software as a service or SaaS platforms may have started with Salesforce.com in 1999, but the business model has reached near ubiquity today. Yet the challenge for creating in-house the underlining systems that manage multi-user logins and security for it remains for many SaaS app developers. Sagi Rodin encountered the same challenge while working as a software engineer for the Israeli-based Check Point Software, one of the world’s most innovative and largest security companies. For each new application he worked on, he had to build from scratch the customer identity and access management application (CIAM). So he decided to leave Check Point to solve the problem. Founded in Israel in 2019 by Sagi Rodin, CEO and Aviad Mizrachi, CTO, Frontegg is a platform that supports app builders by covering all aspects of authentication from single-sign on to complex, multi-tenancy authorization, API-token management … [Read more...] about Sagi Rodin Creates Frontegg Customer Management And Identity Platform For SaaS App Builders
Middle East Rapprochements: Who Is Standing To Lose?
Share to Twitter Share to Linkedin Change is brewing in the Middle East. The region’s political landscape transforms as rapprochements emerge. In a turn startling observers, China has brokered a détente between Iran and Saudi Arabia, whose enmity has long been a cornerstone of Middle Eastern strife. Within mere days under Beijing’s watch, the reconciliation between these regional powerhouses altered the political landscape’s main contours. Yet, the Saudi-Iran reconciliation is not the only instance of regional realignment — efforts are also underway to rehabilitate the Assad regime back into the regional fold. As new alliances crystallize, winners and losers emerge in their wake. These developments have far-reaching implications for the region's actors, and understanding their roots and consequences is essential for any observer. Gaining momentum, the China-brokered Saudi-Iran normalization progresses, as reopening embassies and increasing … [Read more...] about Middle East Rapprochements: Who Is Standing To Lose?
How To Alleviate The Middle Manager Squeeze During A Restructuring
Share to Twitter Share to Linkedin Christine Tao is CEO & Co-Founder of Sounding Board , helping companies grow their leaders through scalable, personalized leadership coaching It’s rough out there right now. Boards and investors are pressuring companies to tighten their belts, leading to massive layoffs across the tech industry and beyond—nearly 125,000 employees were laid off last year, according to Forbes’ layoff tracker , and the totals for 2023 keep growing each week. In 2009, I was laid off from Google during the "Great Recession.” I went from landing my dream job to the very real possibility of moving back into my parent’s house, along with a mountain of student debt. At the time, I was crushed, but ultimately, this unexpected turn of events is what led me to co-found my company, Sounding Board. I know stories like mine can feel flippant to those who are experiencing the very real challenges and hardships associated with the … [Read more...] about How To Alleviate The Middle Manager Squeeze During A Restructuring
How Investors Can Navigate Banking Uncertainty As Deutsche Bank, First Citizens Bank And First Republic Bank Stock Seesaws
Share to Twitter Share to Linkedin Key takeaways Bank stocks sold off heavily last week, as nervous investors ran for the exits over - well, basically nothing With no fundamental reasons for the sell off, they’ve rebounded swiftly on Monday First Citizens Bank is up over 45%, on news that it has acquired over $72 billion of assets from collapsed Silicon Valley Bank, at a discount of $16.5 billion After the collapse of Silicon Valley Bank and Signature Bank, as well as the weekend fire sale of Credit Suisse to rival UBS, Deutsche Bank was in the headlines last week as the latest in the financial sector to come under pressure. There have been numerous analysts and public commentators expressing concerns over the banking sector, worried about whether the initial collapses were a sign of a financial crisis brewing underneath the surface. As well as large banks like Deutsche Bank, regional banks have been hit particularly hard. First … [Read more...] about How Investors Can Navigate Banking Uncertainty As Deutsche Bank, First Citizens Bank And First Republic Bank Stock Seesaws
Tech Companies Big And Small Look To Include AI Technology And Crypto Picks Up Big Gains – Forbes AI Newsletter March 25th
Share to Twitter Share to Linkedin TL;DR The Fed elected to raise base interest rates by 0.25 percentage points, sticking to the script despite financial uncertainty from the collapse of Silicon Valley Bank and Signature Bank AI continues to make headlines as both big and small tech companies release new products and features almost daily Crypto has been quietly picking up big gains, and some believe the current financial wobbles could mean it has further to run Top weekly and monthly trades Subscribe to the Forbes AI newsletter to stay in the loop and get our AI-backed investing insights, latest news and more delivered directly to your inbox every weekend. And download Q.ai today for access to AI-powered investment strategies. Major events that could affect your portfolio A month ago, it was all but guaranteed that the Fed would be raising rates by 0.25 percentage points in their March meeting. Some analysts were even … [Read more...] about Tech Companies Big And Small Look To Include AI Technology And Crypto Picks Up Big Gains – Forbes AI Newsletter March 25th