0 Have your say Johnston Press, the publishing group that owns The Scotsman, has delivered underlying profits of more than £40 million and said it will continue to invest in the business over the coming year. Releasing results for the year to 30 December, the group also hailed an “exceptional” performance from the i daily newspaper and highlighted a 13 per cent hike in daily unique browsers for The Scotsman website.Adjusted group underlying earnings came in at £40.1 million, compared with £43.9m in 2016 and in line with expectations. Total adjusted revenue amounted to £201.2m, down 4.5 per cent, though up 1.8 per cent excluding classifieds.Chief executive Ashley Highfield said: “Our vision remains constant – to be at the heart of our communities, providing accurate, relevant and timely news and information – free of proprietorial influence. And we continue to deliver on this, despite 2017 proving to be another tough year for … [Read more...] about Johnston Press sees advertising upturn as annual profits top £40m
Advertising
Facebook’s advertisers on high alert
Advertisers are the lifeblood of Facebook, and the vast, personal reach of the social network has been a marketer’s dream. But now, some companies are taking a harder look at how they work with it and hunting for skeletons in their own data closets. Brands are on high alert for how they might be affected as the social network navigates the fallout from revelations that a British data firm improperly harvested the personal information of up to 87 million of its users. With more people expressing concerns about privacy — and Mark Zuckerberg, Facebook’s founder, appearing in front of Congress to answer questions on the subject — ad agencies are facing concerns on several fronts. Users are complaining that agencies have their personal information. Brands are trying to come up with ways to replace that kind of personal data should Facebook place limits on what can be used. And Facebook has now become a companywide concern, rather than one confined to the marketing … [Read more...] about Facebook’s advertisers on high alert
San Antonio Advertising Agency Raises Over $3.5M in Donations for Nonprofit Organizations
[STK][IN] ADV[SU] CSR NPT-- WITH PHOTO -- TO BUSINESS EDITORS:San Antonio Advertising Agency Raises Over $3.5M in Donations forNonprofit OrganizationsSAN ANTONIO, April 18, 2018 /PRNewswire/ -- Since 1988, The PM Group,San Antonio's largest advertising agency, has cultivated a culture ofcharitable giving in South Texas, raising more than $3.5 million indonations in the last 10 years, directly and indirectly, for localnonprofits as a result of their annual charity gala.In celebration of its 30th anniversary this year, the agency presentedover $500,000 to 14 nonprofits on Tuesday, April 17, that benefitedfrom the agency's annual charity gala, the Kings & Queens of GoodHearts Fun-Raiser, held this past February."As a business owner, it has been my mission to make philanthropy anintegral part of our agency culture," said The PM Group founder andCEO, Bob Wills. "After 30 years, I'm proud to see the continued growthof our agency, the gala and the impact our nonprofit partners havemade in … [Read more...] about San Antonio Advertising Agency Raises Over $3.5M in Donations for Nonprofit Organizations
Nielsen Study Confirms Airport Advertising Drives Sales for National & Local Brands, Significantly Increasing Web and Foot Traffic and Spurring Consumers to Act
NEW YORK--(BUSINESS WIRE)--Apr 18, 2018--Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor (CCO) (NYSE:CCO), and a subsidiary of iHeartMedia Inc., announced today the results of a comprehensive consumer insights study, showing airport advertising offers consumers a great opportunity to absorb and respond to brand messaging. The CCA-commissioned Nielsen study reveals airport advertising is a highly effective media platform that reaches frequent flyers, tourists and business travelers and raises brand awareness while driving sales to local and national businesses. The study provides insights into frequent flyer responsiveness to airport advertising, the types of activities travelers engage in while waiting for their flights, and what actions consumers take after being exposed to airport advertisements such as social media activity, in-store retail shopping and e-commerce activity.This press release features multimedia. View the full release here: … [Read more...] about Nielsen Study Confirms Airport Advertising Drives Sales for National & Local Brands, Significantly Increasing Web and Foot Traffic and Spurring Consumers to Act
Ardmore Advertising scoops Gold at 2018 Media Awards Ireland
HOLYWOOD-based integrated communications specialist Ardmore Advertising has scooped Gold at the 2018 Media Awards, taking home the coveted ‘Media Agency of the Year NI' accolade. Now in its eighth year, the awards initiative is seen as a key industry benchmark, recognising excellence and best practice in media buying, planning and research across Ireland, as well as celebrating the media brands and people who make up the industry.The 2018 awards attracted more than 300 category submissions, and some 850 representatives of the Irish media and advertising industry came out in force to attend the glittering prize-giving event in Dublin's Clayton Burlington Hotel.Ardmore Advertising's commitment to providing strategic, seamless and innovative integrated campaigns for its clients saw it clinch the Media Agency of the Year gong.“To be recognised by our peers as a stand-out agency is a very proud moment for the company and a credit to our entire team," Ardmore media director Mark … [Read more...] about Ardmore Advertising scoops Gold at 2018 Media Awards Ireland