In its bid to boost subscription numbers for its streaming platform Disney+ Hotstar, Star India is looking to take the bull by its horns. Betting on the massive popularity of the Indian Premier League (IPL), it has made annual subscription plans mandatory for those looking forward to catch the live action on their handsets or laptops. … [Read more...] about IPL 2020: Can Disney+ Hotstar’s bold subscription bet offset any advertising revenue dip?
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Kerala Congress leader’s ad campaign says ‘educating girls a waste’, draws flak
— balu sunil (@balusunil2) April 17, 2019Hello @RahulGandhi. This is a video by your Kannur candidate Sudhakaran. It says, don't vote for the woman, 'send the man' to the Parliament because he will get things done. Do you agree with this? What will Sonia Gandhi have to say? Sudhakaran's team has not apologised. pic.twitter.com/qJhLcJY4YP … [Read more...] about Kerala Congress leader’s ad campaign says ‘educating girls a waste’, draws flak
Walmart Plus is using your family-time guilt to get you to subscribe to its Amazon Prime rival
Last week, Walmart announced that it was launching a new subscription service called Walmart Plus that would give members such benefits as free same-day delivery, mobile scan-and-go (allowing you to scan items on your phone and check out through the app), and 5¢ savings per gallon of gas purchased at Walmart and Sam’s Club filling stations. … [Read more...] about Walmart Plus is using your family-time guilt to get you to subscribe to its Amazon Prime rival
Explained | What is the 12-minute ad cap that TRAI is asking TV channels to follow?
Vaccine development is a long, complex process. Unlike drugs that are given to people with a diseased, vaccines are given to healthy people and also vulnerable sections such as children, pregnant women and the elderly. So rigorous tests are compulsory. History says that the fastest time it took to develop a vaccine is five years, but it usually takes double or sometimes triple that time. … [Read more...] about Explained | What is the 12-minute ad cap that TRAI is asking TV channels to follow?
Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
In terms of marketing, that’s translated into campaigns and social engagement that pointed the spotlight on individual pieces of content, particularly tentpole originals such as Stranger Things, or large fan bases it hopes to woo, such as African Americans via Strong Black Lead, as opposed to itself. … [Read more...] about Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
