SAN FRANCISCO (Reuters) - Snap Inc on Tuesday received a vote of confidence from a billionaire investor and reported record revenue from outside North America, factors that helped soften the blow of its first-ever drop in daily users. The social media company said its shift toward a self-serve model for advertisers was paying off and blamed a redesign of its app for denting user numbers. Still, analysts expressed concern that advertisers and users prefer Facebook Inc’s Instagram app over Snapchat. Snap picked up a big backer in Saudi Arabia’s Prince Alwaleed bin Talal, who announced soon after the second-quarter results he had bought a 2.3 percent stake for $250 million in May. He said in a statement Snap had just begun to “scratch the surface of its true potential.” Shares in Snap were flat in after-hours trading following volatility that saw them fall briefly before surging more than 12 percent. The company has shifted over the last year to … [Read more...] about Snap’s strategy shifts win over advertisers more than users
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UniCredit has stopped using Facebook for advertising
MILAN (Reuters) - Italy's UniCredit <CRDI.MI> has stopped using Facebook <FB.O> for advertising and marketing campaigns and will not do so again until the U.S. giant improves its ethical standards, the bank's CEO said on Tuesday. "Facebook is not acting in an ethical way... We will not use it until it has proper ethical behaviour," Jean Pierre Mustier said during a conference call with analysts on Tuesday. Asked whether the decision had been related to a scandal involving political consultancy Cambridge Analytica Mustier replied yes. He said Facebook had guaranteed it would not use users' data but had done so in the end. Facebook has faced intense scrutiny around a data breach row involving Cambridge Analytica, which saw millions of users' data improperly accessed. The scandal has prompted multiple official investigations in the United States and Europe. UniCredit said the decision to stop using Facebook for its business activity had been taken at the end of March. … [Read more...] about UniCredit has stopped using Facebook for advertising
UniCredit has stopped using Facebook for advertising: CEO
MILAN (Reuters) - Italy’s UniCredit has stopped using Facebook for advertising and marketing campaigns and will not do so again until the U.S. giant improves its ethical standards, the bank’s CEO said on Tuesday. A Facebook sign is seen during the China Digital Entertainment Expo and Conference (ChinaJoy) in Shanghai, China August 3, 2018. REUTERS/Aly Song “Facebook is not acting in an ethical way... We will not use it until it has proper ethical behavior,” Jean Pierre Mustier said during a conference call with analysts on Tuesday. Asked whether the decision had been related to a scandal involving political consultancy Cambridge Analytica Mustier replied yes. FILE PHOTO: Unicredit bank logo is seen in Siena, Italy, June 29, 2017. REUTERS/Stefano Rellandini/File Photo He said Facebook had guaranteed it would not use users’ data but had done so in the end. Facebook has faced intense scrutiny around a data breach row involving Cambridge … [Read more...] about UniCredit has stopped using Facebook for advertising: CEO
£2 an hour jobs advertised on government website
A jobs website hailed by Esther McVey as a resource for young people to find summer work has been found advertising roles for as low as £2 an hour. The welfare secretary last month told teenagers to find part-time work over the school holidays to "complement" their education.But the "Find A Job" website she touted has come under fire for including adverts that offer payment below the minimum wage.One role on offer was a "sous chef", a full-time position including weekend shifts required to prepare and cook all daily meals in a care home.Sky News has contacted the company for comment but none has been received.Another sous chef job the firm advertises says it offers "highly competitive rates of pay".Other roles were reportedly advertised for £3.80 and £4 on the government's website.The rates of minimum wage for 2018 are::: 25 and over - £7.83A spokesperson for the Department, Work and Pensions blamed "human error" for the listings and said they had been "removed … [Read more...] about £2 an hour jobs advertised on government website
Alex Bogusky returns to advertising and Crispin Porter + Bogusky
Hoo boy, get your triumphant return analogies ready–Steve Jobs to Apple in ’97, Howard Schultz to Starbucks in ’08, Michael Jordan to the Bulls in ’95. Now the advertising world has its potential equivalent in Crispin Porter + Bogusky announcing today the return of Alex Bogusky to the creative agency as its new chief creative engineer. The move comes mere hours before agency parent company MDC Partners’ second quarter earnings call. In a statement, Bogusky said this is a decisive moment for the future of the advertising industry. “The needs of brands have changed, and it’s high time to reexamine the best creative approach to meet those needs,” said Bogusky. “My time away from advertising was largely spent advising and investing in tech startups and I learned about the processes that drive those successes. I think advertising agencies can benefit from the lean and agile practices that have revolutionized so many other … [Read more...] about Alex Bogusky returns to advertising and Crispin Porter + Bogusky