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Auction prices range from $200 up to $700, to start. The artists and bands took a varying level of artistic commitment to decorating their coolers. Some, such as Leon Bridges, went minimalist with an autograph. Others, like The National, also stocked the coolers with a cornucopia of merch and records. Then there’s those like the Avett Brothers, Portugal the Man, and photographer Danny Clinch, who turned them into full-on doodle art projects. … [Read more...] about Yeti is auctioning off coolers customized by your favorite bands for COVID-19 relief

The genetically modified cotton was developed by a lab within Australia’s national science agency, CSIRO. The team, led by senior research scientist Dr. Colleen MacMillan, has managed to create vibrantly colored cotton plant tissue in petri dishes. Over the next few months, the scientists will work to grow this tissue into flowering cotton plants that will be able to reproduce. The ultimate hope is that these cotton plants can be spun into fibers that can be made into colorful clothes, which don’t require any dyes. … [Read more...] about Scientists are growing psychedelic cotton in the lab

Consumer spending dropped significantly when subjects knew they were being watched, according to the study conducted by Zwebner, which found that 41% of participants walked away without making a purchase, compared with 20% of those who were only watched while making their final choices or weren’t watched at all. … [Read more...] about Companies use cookies to get you to buy more stuff. Could it have the opposite effect?

“Maybe I try not to think about it too much and just bring what I know I can bring—and that is being authentic,” Jay says. “And in that, there will be a Black voice and a queer voice, and a voice of a woman, because I am all those things, and I can’t contain those things and those things are always going to be expressed through my artistic endeavors. But I don’t want anyone depending on me to do something because I may not do what you want done.” … [Read more...] about Comedian and ‘SNL’ writer Sam Jay represents herself on her new Netflix special

Reynolds invested in Aviation, which was originally founded by a bartender and distiller duo in the Pacific Northwest, mostly because he liked it so much that he couldn’t stop thinking of ways to help it succeed. Which is pretty much the same reason he purchased a significant ownership stake in four-year-old Mint Mobile last year. Mint is what’s known as an MVNO—a mobile virtual network operator—which means it purchases excess wholesale capacity from a big nationwide network (T-Mobile, in Mint’s case) and rebundles it for customers. MVNO brands, which include Boost Mobile, Google Fi, and carriers’ own low-cost options such as AT&T’s Cricket, typically have no retail footprint and relatively tiny marketing budgets. That’s where Reynolds saw an opportunity. He felt the value proposition was so strong—most Mint plans are $15 a month, compared to around $60 for the major brands—that his unique ability to get the word out would … [Read more...] about Ryan Reynolds on ‘Deadpool,’ diversity, and the secrets of successful marketing