caption Facebook CEO Mark Zuckerberg source Paul Marotta/Getty Images Facebook said its move to eliminate the use of third party data for ad targeting is all about protecting its users. But some see a more calculated move. It’s possible that this targeting option wasn’t a key revenue driver for Facebook, yet eliminating it makes the company look privacy-sensitive. Facebook may also have been planning this move to protect itself against GDPR or to even strengthen its own data advantage. Former President Barack Obama has often warned against cynicism. That’s a lovely, noble sentiment. But the thing is, Obama never worked in advertising. Facebook’s announcementt that it plans to weed out ads that employ third party data sources for targeting was of course presented as being about protecting its users. But there are other viable theories. Facebook is getting rid of a targeting … [Read more...] about A cynic’s guide to Facebook’s decision to dump third party data for advertising
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Laura Ingraham apologizes to Parkland shooting survivor after 3 advertisers pull commercials from her Fox News show — here’s how other companies are responding
Parkland shooting survivor David Hogg organized a boycott campaign against companies that run ads on Laura Ingraham’s Fox News show after the host posted a tweet mocking Hogg. Wayfair is the latest company to publicly confirm that it will be pulling ads from the show. On Thursday, Ingraham apologized to Hogg on Twitter. Here’s how the companies have responded so far. Parkland shooting survivor David Hogg called for a boycott against companies that advertise on Fox News host Laura Ingraham’s show after she posted a tweet mocking Hogg, saying he “whines” about not being accepted into colleges he applied to. Hogg responded to her tweet, asking: “Soooo @IngrahamAngle what are your biggest advertisers … Asking for a friend,” and added the hashtag #BoycottIngramAdverts. He later tweeted a list of companies that he said were advertisers on … [Read more...] about Laura Ingraham apologizes to Parkland shooting survivor after 3 advertisers pull commercials from her Fox News show — here’s how other companies are responding
Rejected by 4 colleges ‘and whines about it’: A Fox News host jabbed a Parkland school shooting survivor — now he’s going after her advertisers
Laura Ingraham, a Fox News opinion host, made what some have interpreted as a snide comment about David Hogg, a survivor of the Parkland school shooting. Ingraham tweeted a link to a news article about Hogg having received some college rejection letters. She tweeted the article’s headline, “David Hogg Rejected By Four Colleges To Which He Applied,” adding “and whines about it” at the end. Hogg is now urging people to boycott Ingraham’s advertisers, David Hogg, a Parkland school shooting survivor who has become one of the prominent voices for gun control, is now going after a conservative talk-show host’s advertisers after she made light of his college-rejection letters. Laura Ingraham, a Fox News opinion host, tweeted a link to a news article about Hogg having received rejection letters from several University of California schools. “David Hogg Rejected By Four Colleges To Which He Applied,” the article’s headline … [Read more...] about Rejected by 4 colleges ‘and whines about it’: A Fox News host jabbed a Parkland school shooting survivor — now he’s going after her advertisers
YouTube logo will be on the NBA Finals courts as part of a new advertising deal
caption LeBron James being guarded by Stephen Curry and Klay Thompson in the NBA Finals. source Ken Blaze-USA TODAY Sports YouTube TV will become the first-ever presenting sponsor of the NBA Finals, so the NBA Finals will soon become “The Finals presented by YouTube TV.” The NBA will display YouTube TV’s logo on the courts during the Finals, and YouTube will also get commercial spots on ABC during the games. The NBA also has plans to make more of its content available on YouTube TV, including, eventually, League Pass. YouTube TV is acquiring more and more sports content, including streaming rights to select soccer matches. The NBA has agreed to a major advertising deal with YouTube TV that will make the latter the first-ever presenting sponsor of the NBA Finals, the league revealed in a press release on Monday. Under the terms of this deal, the NBA Finals will … [Read more...] about YouTube logo will be on the NBA Finals courts as part of a new advertising deal
Shaquille O’Neal makes more money now off of endorsements and advertising than he did during his Hall of Fame NBA career
caption Shaquille O’Neal made up to $30 million a season during his storied NBA career, but he says he’s made even more since through endorsements and advertising. source Carnival / YouTube Shaquille O’Neal made over $280 million during his NBA career, but in an upcoming interview for “Real Sports with Bryant Gumbel,” O’Neal reveals that he’s made more per year since leaving the league. Through endorsement deals with brands including Gold Bond, The General, and Carnival cruises, O’Neal has turned his brand into a money-making machine. O’Neal also has used his time since leaving the league to offer advice to younger players receiving a windfall from their first big NBA contracts. Shaquille O’Neal may be one of the greatest big men to play in the NBA, but for all the success he had as a player, his career has become even more … [Read more...] about Shaquille O’Neal makes more money now off of endorsements and advertising than he did during his Hall of Fame NBA career