In its bid to boost subscription numbers for its streaming platform Disney+ Hotstar, Star India is looking to take the bull by its horns. Betting on the massive popularity of the Indian Premier League (IPL), it has made annual subscription plans mandatory for those looking forward to catch the live action on their handsets or laptops. … [Read more...] about IPL 2020: Can Disney+ Hotstar’s bold subscription bet offset any advertising revenue dip?
Not only did the video draw flak from people across the country almost immediately, but hundreds of people also called out his evident sexism. While many condemned the video, many others sought its removal too.One of your candidate, k Sudhakaran from Kannur, has put out a video saying sending women to parliament is useless. Any thoughts? Atleast remind @INCKerala about legacy of your grandmother. … [Read more...] about Kerala Congress leader’s ad campaign says ‘educating girls a waste’, draws flak
“The question we asked our customers that really sparked this idea was, What do you want to do today? If we could give you back time, what would you do?” says chief marketing officer William White, who joined the company in April from Target. “We heard again and again that they’d spend that time on the things that really mattered to them, like family, friends, and community.” … [Read more...] about Walmart Plus is using your family-time guilt to get you to subscribe to its Amazon Prime rival
There are broadly four types of vaccine — one, a vaccine based on the whole virus (this could be either inactivated, or an attenuated [weakened] virus vaccine); two, a non-replicating viral vector vaccine that uses a benign virus as vector that carries the antigen of SARS-CoV; three, nucleic-acid vaccines that have genetic material like DNA and RNA of antigens like spike protein given to a person, helping human cells decode genetic material and produce the vaccine; and four, protein subunit vaccine wherein the recombinant proteins of SARS-COV-2 along with an adjuvant (booster) is given as a vaccine. … [Read more...] about Explained | What is the 12-minute ad cap that TRAI is asking TV channels to follow?
As brand building goes, it’s perhaps the company’s weakest link. It’s no shocker that this push comes now, amid the launches and continued growth of rival streaming platforms such as Disney Plus, Amazon Prime Video, HBO Max, and NBC’s Peacock, among others. Many of these are strong brands looking to extend our consumer goodwill to streaming, while Netflix is playing it the other way by translating an unmatched streaming strength into a stronger brand. … [Read more...] about Why Netflix built its first global brand campaign around one of the most controversial parts of its UX