American Girl still sells some $98 historical dolls whose stories are set in different periods of America’s past, but today it also offers other generic dolls that aren’t very distinct from others on the market. There’s a line of $60 baby dolls for toddlers called Bitty Baby, which have no story attached to them at all. Four years ago, American Girl launched a new brand of $60 dolls for preschoolers called Wellie Wishers, who live in the present day and teach kids about empathy and friendship. For $98, you can also design a doll from scratch—customizing its hair color, nose shape, and skin tone—to look exactly like your child. (American Girl dolls have always been on the more expensive end of the toy market: The original doll and book combo cost $82 in 1986, which is about $150 today adjusted for inflation.) … [Read more...] about American Girl sales are plummeting. Can the iconic ’90s brand be saved?